Peran CSR Pertamina Fuel Terminal Tasikmalaya melalui program BALENAGARA (Budidaya Lele Sukanagara)

Ridha Nuralia Fauziah, Ardi Hutri Prayitno

Abstract


This paper aims to analyze the corporate social responsibility (CSR) program carried out by PT Fuel Terminal Tasikmalaya. The implementation of the community empowerment program as a CSR activity of the company encourages the improvement of the community's economy. No longer carrying out charity programs, the company is now implementing CSR programs by implementing empowerment programs (community empowerment). Through the BALENAGARA (Cultivation Catfish Sukanagara) program, the company assists the group to develop into an independent and sustainable group. In order to achieve independence, the company implements a program implementation strategy starting from planning, implementation, monitoring to evaluation. The data in this paper uses sources from literature reviews, company documents and sources. This paper encourages to understand the CSR practices and strategies carried out by PT Pertamina Fuel Terminal Tasikmalaya in the implementation of the BALENAGARA program (Cultivation of Catfish Sukanagara) not only in the implementation of responsibility but aiming at sustainability and community independence.

Keywords: CSR, Empowerment, Economy, Community


Full Text:

PDF

References


Elkington, John (1997) Cannibals with Forks : The Triple Bottom Line of 21st Century Business. Capstone : Oxford

Porter, M.E. and Kramer, M.R. (2006) Strategy & Society : The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review.

Soetomo (2011) Pemberdayaan Masyarakat : Mungkinkah muncul antitesisnya?. Yogyakarta : Pustaka Pelajar.

Schwartz-Shea, P. &Yanov, S. (2012). Interpretive Research Design. New York & Oxon: Routledge. New York & London: M.E. Sharpe.

Pang, S. and Yuan, J. (2019) Research on the Impact of Corporate Social Responsibility Reputation on Financial Performance-Based on Listed Company Data. Open Journal of Social Sciences.

Hu, H.Q. (2004) Corporate Sustainable Development and Corporate Social Responsibility. Journal of Chongqing University of Posts and Telecommunications (Social Science Edition).

M. Bosch-Badia, J. Montllor-Serrats and M. Tarrazon (2013) Corporate Social Responsibility from Friedman to Porter and Kramer. Theoretical Economics Letters.

Yuda, Tauchid Komara (2016) Memaknai ulang Corporate Social Responsibility : Upaya mewujudkan fair responsibility. Jurnal Ilmu Sosial dan Ilmu Politik UGM.

Sumarto, Mulyadi (2007) Kepedulian Sosial Perusahaan : Cermin Disfungsi Pluralisme Kesejahteraan. Jurnal Ilmu Sosial dan Ilmu Politik UGM.

PERMENLHK No. 1 tahun 2021 tentang program penilaian peringkat kinerja perusahaan dalam pengelolaan lingkungan (PROPER).




DOI: http://dx.doi.org/10.30596%2Fjisp.v3i2.11283

 

Jurnal Intervensi Sosial dan Pembangunan (JISP)

Alamat Redaksi:

Program Studi Kesejahteraan Sosial

Fakultas Ilmu Sosial dan Ilmu Politik (Gedung C)

Universitas Muhammadiyah Sumatera Utara

Jalan Kapten Mukhtar Basri No. 3 Medan 20238

 

Kontak : Sahran Saputra 0812 6367 9073

e-mail  : jisp@umsu.ac.id  

 

 

Flag Counter