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Keywords Communication, Workload, Motivation, Performance Control, Discipline, Motivation, Performance Covid-19 Debt To Equity Ratio, Return On Asset, Price Book Value, Managerial Ownership Digital Marketing Financial distress, metode Altman Z-Score, metode Springate, metode Zmijewsk, metode Grover Halal label, product availability and purchasing decisions Keunggulan Bersaing, Inovasi Produk, Kualitas Produk, Kualitas Pelayanan, Kedai Kopi Kinerja Kinerja Karyawan, Human Resources Scorecard (HRSC), Perspektif Kinerja. Kompetensi Perceived Value, Customer Satisfaction, Customer Identification. RACE Framework Return On Asset, Return On Equity, Total Asset TurnOver, Working Capital Turnover, Current Ratio. Satisfaction, Trust, Loyalty Work Ethics, Work Stress, Job Satisfaction Work Stress, Work Motivation, Work Environment, Work Spirit e-commerce marketing mix, government policies, marketing performance perilaku konsumen, uang elektronik (dompet digital), alat pembayaran

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