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Keywords Brand Image, Brand Awareness and Purchasing Decisions Compensation, Job Analysis, Career Development Patterns, Performance Compensation, Job satisfaction, Employee performance Competence, Training, Career Development, Employee Performance Control, Discipline, Motivation, Performance Debt To Equity Ratio, Return On Asset, Price Book Value, Managerial Ownership Financial distress, metode Altman Z-Score, metode Springate, metode Zmijewsk, metode Grover Halal label, product availability and purchasing decisions Keunggulan Bersaing, Inovasi Produk, Kualitas Produk, Kualitas Pelayanan, Kedai Kopi Kinerja Kinerja Karyawan, Human Resources Scorecard (HRSC), Perspektif Kinerja. Kompetensi Literasi Keuangan Motivation, Career Developmet, Job Satisfaction Motivation, Work Ability, Job Satisfaction, Employee Performance Perceived Value, Customer Satisfaction, Customer Identification. Return On Asset, Return On Equity, Total Asset TurnOver, Working Capital Turnover, Current Ratio. e-commerce marketing mix, government policies, marketing performance perilaku konsumen, uang elektronik (dompet digital), alat pembayaran

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