CREATIVITY AND INNOVATION IN SMALL BUSINESS: A DIGITAL SYSTEM LITERATURE REVIEW WITH ROUND MAP NEW NORMAL

Hasrudy Tanjung, Yunus Handoko, Irwan Syari Tanjung, Sherlinda Octa Yuniarsa

Abstract


The purpose of this research is to analyze a creativity and innovation in small business ability with a digital system literature review. Because of a fluctuation on local industry such as culinary, fashions, tourism, and management. This research can review by digital collaboration systems about design for content creator. This research was used by a research round map, such as depth interview informants and review. Then, take a sample with gathering all data using research instruments. Therefore, it was provide some estimated of future demand, given data on the underlying driven in Indonesia. So, any entrepreneurship in local industry did not survive to manage their business. In this case, it was need to discuss with all teams like internal for being either stuffed by development a new products with minimum cost. Moreover, local communities that have been tried to make innovation for their product, which not enough tough the market in short-term space off.

Keywords: creativity, innovation, small business, review


Full Text:

PDF

References


A. Langley, C. and Abdallah. (2011). Templates and turns in qualitative studies of strategy and management. Res. Metho. Strateg. Manage, Volume 6, Pages 201-235.

Bhaduri, S., Kumar, H. (2011). Extrinsic and intrinsic motivations to innovate: tracing the motivation of ‘grassroot’ innovators in India. Mind’s. Society, Volume 10, Issue 1, Pages 27–55.

Bradbury, S., Middlemiss, L., (2015). The role of learning in sustainable commu nities of practice. Local Environtment, Volume 20, Issue 7, Pages 796– 810.

Brem, A., Wolfram, P., (2014). Research and development from the bottom up - introduction of terminologies for new product development in emerging markets. Journal of Innovation and Entrepreneurship, Volume 3, Issue 9, Pages 2–22.

Chaffey, Dave and Ellis-Chadwick, Fiona. (2012). Digital Marketing Strategy, Implementation, and Practice. Pearson: Sixth Edition.

Dodgson et al. (2014). The Oxford Handbook of Innovation Management Oxford University Press.

Guy, Chao and Bielefeld, Wolfgang. (2014). Social entrepreneurship An Evil dence-Based Approach to Creating Social Value. Jossey-Bass. A Willey Brand.

Covin, J.G., Lumpkin, G.T. (2011). Entrepreneurial orientation theory and re search: reflections on a needed construct. Entrepreneurship Theory and Practice, Volume 35, Issue 2, Pages 855–872.

Covin, J.G., Miller, D. (2014). International entrepreneurial orientation: conceptu al considerations, research themes, measurement issues, and future research directions. Entrepreneurship Theory and Practice, Volume 38, Issue 1, Pages 11–44.

Covin, J.G., Wales, W.J. (2018). Crafting high-impact entrepreneurial orientation research: some suggested guidelines. Entrepreneurship Theory and Practice, Pages 1–16.

Cooper, A. C., & Dunkelberg, W. C. 1986. Entrepreneurship and paths to business owner-ship. Strategic Management Journal, Volume 7, Pages 53-68.

Drucker, P. (2014). Innovation and Entrepreneurship, 1st ed. Routledge, London, pages 1–25.

Fisher, R., Maritz, A., Lobo, A. (2014). Evaluating entrepreneurs' perception of success: development of a measurement scale. Int. J. Entrep. Behav. Res., volume 20, pages 5, pages 478–492.

Hult, G.T.M., Hurley, R.F., Knight, G.A., 2004. Innovativeness: its antecedents and impact on business performance. Industrial Marketing Management, Volume 33, Pages 429–438.

Liao, S.H., Chang, W.J., Wu, C.C., & Katrichis, J.M. (2011). A survey of market orientation research (1995–2008). Industrial Marketing Management, Volume 40, Issue 2, Pages 301–310.

Manu, F.A. and Sriram, V. (1996), Innovation, marketing strategy, environment, and performance, Journal of Business Research, Volume 35, No. 1, Pages 79-91.

Martinez, M.G., (2017). Inspiring crowdsourcing communities to create novel so lutions: competition design and the mediating role of trust. Technological Forecasting & Social Change, volume 117, pages 296–304.

Simpson, P.M., Siguaw, J.A. and Enz, C.A. (2006), “Innovation orientation outcomes: the good and the bad”, Journal of Business Research, Volume 59, Nos 10-11, Pages 1133-41.

Slater Stanley F, Narver John C. Market orientation and the learning organization. J Mark 1995;59:63–74 [July].

Widhy Tri Astuti et al., (2021). The Role of Innovation in Mediating the Effects of Market Orientation and Entrepreneurial Orientation on Business Per formance in The context of SMEs. PalArch’s Journal of Archeology and Egypts / Egyptology, Volume 18, Issue 8, Pages 1337-1352.


Refbacks

  • There are currently no refbacks.


Online ISSN: 2722-7618