Opini Mahasiswa Kota Medan Terhadap Iklan Politik Calon Gubernur Dan Wakil Gubernur Sumatera Utara Tahun 2018

Faizal Hamzah Lubis

Sari


Research on opinion a student of the city of medan political for the commercial future governors and vice governors north sumatra years 2018 using the quantitative methods with the approach correlational analysis. Percent of the population in this research as many as 1994 students. By the use of the withdrawal of in the entire household sample as presented arikunto by taking 10 % of the total number of, so that we have been selected sample been disclosed in the research that event as many as 200 people. This research result indicates that the message political that was delivered through outdoor media in right at the point received kindly by the respondents, even 73,00% of respondents said advertising outdoor media we made every living being a belief in themselves among respondents to determining voting patterns scare information out of political. In addition there are 59,00 % the number of respondents who when they split asunder and 17,00% respondents found it affected against a choice a significant proportion of respondents political from a d to political outdoor media which was conveyed by candidate couple .


Kata Kunci


Public Opinion, Students, Political Advertising

Teks Lengkap:

PDF

Referensi


Arikunto, Suharsimi. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta

Cangara, H. (2011). Komunikasi Politik: Konsep, Teori dan Strategi. Jakarta: Raja Grafindo Persada.

Firmanzah. (2008). Marketing Politik: Antara Pemahaman dan Realitas. Jakarta: Yayasan Obor Indonesia.

Hamad, I. (2004). Konstruksi Realitas Politik Dalam Media Massa: Sebuah Studi Critical Discourse Analysis Terhadap Berita-berita Politik. Jakarta: Granit.

Kasali, Rhenald. (1992). Manajemen Periklanan Konsep dan aplikasinya Di Indonesia. Jakarta: Pustaka Utama Grafiti

Lees, J & Marshment. (2009). Political Marketing: Principles and Applications. New York: Routledge.

Nimmo, D. (2000). Komunikasi Politik Khalayak dan Efek. Bandung: Remaja Rosda Karya.

Pawito. (2009). Komunikasi Politik: Media Massa dan Kampanye Pemilihan. Yogyakarta: Jalasutra.

Ridwan, (2008). Metode dan Teknik Menyusun Tesis. Bandung: Alfabeta.

Santosa, Sigit. (2009). Creative Advertising. Jakarta: Elex Media Komputindo

Sugiyono. (2013). Statistika Untuk Penelitian. Bandung: Alfabeta

Tjiptono, Fandy. (2008). Strategi Pemasaran, Edisi 3. Yogyakarta: ANDI

Undang-Undang Dasar 1945




DOI: https://doi.org/10.30596/interaksi.v2i2.2093

Jurnal Interaksi : Jurnal Ilmu Komunikasi Indexed By:

 Jurnal Interaksi : Jurnal Ilmu Komunikasi

The Communication Studies, Faculty of Social and Political Science ( C Building), University of Muhammadiyah Sumatera Utara, Jalan Kapten Mukhtar Basri No. 3 Medan 20238

e-mail : jurnalinteraksi@umsu.ac.id   Web: http://jurnal.umsu.ac.id/index.php/interaksi

Publisher: Umsu Press http://umsupress.umsu.ac.id

 

 Jurnal Interaksi : Jurnal Ilmu Komunikasi in Collaboration With: