Strategi Digital Marketing PT. Indosat Ooredoo Medan Dalam Meningkatkan Kepercayaan Pelanggan

Yudi Hamdani

Sari


For the digital marketing is very important not only in terms of trade with, in it but information and social development is felt its impact for users of social media.So the digital world demanded the entire community to get access, consume digital technology to be kept abreast of developments and information. socialOne of the ads also post, ooredoo indosat which confers prizes, quiz a race, creativity that is competition and competition. social mediaAs a form of services available to the community to actively participate in paying attention to the social media program made by indosat ooredoo. It is called research pt marketing digital strategy.Indosat ooredoo a in increase the confidence of customers.Results is getting good, seen from several the interviews done that very influential digital marketing on the trust of customers because if it is seen post attractive, competitions which confers prizes, so the customers have more confidence in indosat. Facilities indosat application myim3 also the most helpful and ease to access packages offered.Nelfon and internet facilities provided indosat also needs a days has helped in the communication.

Kata Kunci


Digital strategy, Marketing, Customers

Teks Lengkap:

PDF (English)

Referensi


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Kotler Philip. Armstrong. Garry. 2008. Prinsip-prinsip Pemasaran, Jakarta : Jilid 1, Erlangga.

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Sanjaya. Ridwan dan Josua Tarigan, 2009. Creative Digital Marketing. Jakarta: PT Elex Media Komputindo.

Soemanagara, Dermawan.. 2006. Marketing communication- teknik dan strategi. Jakarta: PT. Buana ilmupopuler. kelompok gramedia.

Susanto J dan Revelim. 2016. Digital Marketing In Action. Jakarta. PT. Pengembangan lintas pengetahuan

Tripomo, Tedjo . 2005. Manajemen Strategi. Bandung :Rekayasa Sains.




DOI: https://doi.org/10.30596/interaksi.v3i1.2695

Jurnal Interaksi : Jurnal Ilmu Komunikasi Indexed By:

 Jurnal Interaksi : Jurnal Ilmu Komunikasi

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