KONSTRUKSI RETORIKA POLITIK ANGGOTA DPD PROVINSI SUMATERA UTARA Drs. RIJAL SIRAIT PADA PEMILU DPD TAHUN 2014

Sari

The research aimed to be achieved is to get the effect of the use of Islamic symbols in the DPD election in 2014 in North Sumatra. The theories that are used as guidelines in this thesis is to use an interpretive paradigm, consisting of theory phenomenology, hermeneutics theory, symbolic interactionism theory, political communication as a communication persuasion propaganda, advertising and rhetoric. Research data collection techniques using observation techniques and in-depth interviews with the analysis of data using an interactive model of Miles and Huberman through data collection, data reduction and conclusion (verification). The results showed that the symbol of Islam through the use of white lobe and white koko for prospective DPD No. 20 in the perspective of political communication is communication success. Able to penetrate the complexity of communication that is not singular. North Sumatra community participation on 9 April 2014 DPD election to the White Lobe is inseparable from Islamic symbolism displayed. North Sumatra public recruitment techniques in the last election by the candidate DPD DPD No. 20 of the White Lobe, the part that can not be separated from the political persuasive communication messages rhetoric.

Keywords: Political Persuasion, DPD RI Rijal Sirait.