Difference Analysis of modern market and traditional market strategy based on layout and quality of service.

Nel Arianty

Abstract


This study aimed to compare the traditional markets and modern markets in term of the layout and quality of service. The result of this study will be useful for governments and agencies involved in the development of traditional markets, and can make improvements in terms of the layout and quality of service.


Keywords


Modern Market, The Traditional Market, The Layout, The Quality of Service

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References


Brown, T.J., Churchill Jr, G.A, & Peter, J.P. 1993. Improving the measurement of sevice quality. Journal of Retailing. 69(1): 127-139.

Devi, L.Ratna. 2012. Revitalisasi Pasar Tradisional pada Masyarakat Modern. Available at: http://devisakuntala.blogspot.com/2012.03/revitalisasi-pasar-tradisional-pada.html diakses pada tanggal 7 Desember 2012.

Engel, James. Blackwell, Roger, Miniard, Paul. Consumer Behaviour, 9th ed. 2001


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