EFFECT OF ADS AND QUALITY OF PRODUCTS IN DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY

Nel Arianty

Abstract


The company must be aware that in the era of globalization, advertising and product quality is an important factor to achieve success. Where advertising and product quality can affect consumer to buy goods and services companies at the time they need.


Keywords


Advertising, Product Quality and Purchase Decision

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References


Shimp, Terence. (2007). Periklanan Promis (Aspek Tambahan Komunikasi Pemasaran Terpadu). Jilid I edisi Terjemahan, Jakarta : Erlangga.

Abdullah, Thamrin. (2013). Manajemen Pemsaran. Jakarta : PT. Raha Grafindo Persada

Aditama, T. Y. (2012). Manajemen Administrasi Rumah Sakit. Jakarta : UI Press.


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