EFFECT OF ADS AND QUALITY OF PRODUCTS IN DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY
Abstract
The company must be aware that in the era of globalization, advertising and product quality is an important factor to achieve success. Where advertising and product quality can affect consumer to buy goods and services companies at the time they need.
Keywords
Advertising, Product Quality and Purchase Decision
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PDFReferences
Shimp, Terence. (2007). Periklanan Promis (Aspek Tambahan Komunikasi Pemasaran Terpadu). Jilid I edisi Terjemahan, Jakarta : Erlangga.
Abdullah, Thamrin. (2013). Manajemen Pemsaran. Jakarta : PT. Raha Grafindo Persada
Aditama, T. Y. (2012). Manajemen Administrasi Rumah Sakit. Jakarta : UI Press.
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