DEVELOPMENT OF PORTER GENERIC STRATEGY MODEL FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN DEALING WITH ASEAN ECONOMICS COMMUNITY (AEC)

Julita Julita, S.E., M.Si

Abstract


In welcoming the ASEAN Economic Community (AEC), we will enter a new phase with our neighboring partner countries, especially ASEAN members. One of the main pillars of the MEA is the free flow of goods, so that in 2015 trade in goods in the ASEAN region is done freely without any obstacles, tariff and non-tariff. The AEC applies the Common Effective Preferential Tariff (CEPT) scheme previously applied at the Asean Free Trade Area (AFTA), i.e. a gradual tariff reduction for certain types of goods conducted within the agreed timeframe. This study aims to find the problems that often hamper the development of SME's in Deli Serdang District in the competitive advantage especially in facing the AEC, for it needed a strategy in creating competitive advantage in the AEC era. Many strategies for creating competitive advantage and one of Porter's generic strategies. This strategy provides success in the company so that researchers want to adopt Porter's generic strategy for SME's especially in Deli Serdang DistrictF


Keywords


SME's, Generic Porter Strategy, Competitive Advantage, AEC

Full Text:

PDF

References


Alan, Hankinson (2000): The key factors in the profiles of small firm owner managers that influence business performance. The South Coast Small Firms Survey, 1997-2000. Industrial and Commercial Training, Vol 32 No 3.

David, F. R. (2006). Strategic Management. New Jersey. Prentice Hall.

David, F. R. (2011). Strategic Management Concept and Cases. England: Pearson Education Limited

Dobbs, Michael E. (2012). Porter's Five Forces in Practice: Templates for Firm and Case Analysis. Retrieved March 15,2014, from http:// search.proquest.com/ docview/ 1189673886/B8EA22 2E69E64028PQ/21?accountid=45762

Greenley, Hooley, Broderick & Rudd, (2004). Strategic Planning Differences Among Different Multiple Stakeholder Orientation Profiles Journal of Strategic Marketing, September, pp: 163-182

Hunger, D., dan T. Wheelen. (2001). Strategic Management and Business Policy. New Jersey: Pearson Prentice. Jauch, L. R., dan W. F. Glueck. (1998). Manajemen Strategis

dan Kebijakan Perusahaan. Jakarta: Erlangga.

Kirchner, Matthew. (2012). Porter's Five Forces in the Finishing Industry. Retrieved March 15,2014, from http://search.proquest.com/docview/1039647524/B8EA2

2E69E64028PQ/12?accountid=45762

Porter, M. E. (1976). How Competitive Forces Shape

Strategy, Harvard Business Review, Vol. 57, No.2,

pp.142-167.

Porter, M. E. (1987). Competitive Strategy Techniques for

Analyzing Industries and Competitors. New York : The

Free Press.

Porter, M.E. 1980. Competitive Strategy - Techniques for

Analysing Industries and Competitors. New York: NY:

The Free Press.

Porter, M. E. (2003). Strategy and The Internet, Harvard

Business Review on Advances in Strategy, Harvard

Business Review, pp.1-20, March 2001.

Van Pelt, Jason C. (2010). A Resource-based Perspective of

Porter's Five Forces and Total Quality Management: Their Role as Dependents for Competitive Advantage. Retrieved March 15, 2014, from http://search. proquest.com/docview/900110978/B8EA222E 69E64028PQ/26?accountid=45762


Refbacks

  • There are currently no refbacks.