Vol 10, No 3 (2019)

PORTER’S FIVE FORCE MODEL FOR SUPERIORITY OF MICRO SMALL AND MEDIUM ENTERPRISES (SME’s) IN FACE THE ASEAN ECONOMIC

This study aims to provide input and an effective way for SMEs in order to have a competitive advantage, especially in the face of the MEA, it is necessary for the existence of a strategy to create competitive advantage in the era of MEA. Many strategies to create competitive advantage and one of them is Porter's Five Forces. This study uses research and development. Respondents in this study is small and medium businesses (SMEs) in the district of Deli Serdang.

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Articles

PORTERS FIVE FORCE MODEL FOR SUPERIORITY OF MICRO SMALL AND MEDIUM ENTERPRISES (SMEs) IN FACE THE ASEAN ECONOMIC COMMUNIY (MEA)
Julita Julita, S.E., M.Si
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