The Impact of Consumer Lifestyle On E-Ticket Purchasing Decision

Muhammad Ashoer


Abstract. Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in A total sample of 102 respondent was stipulated refer to purposive sampling technique criterion. To measure the significance of the predictors variable, SEM (Structural Equation Model) – PLS (Partial Least Square) analysis was applied. The outcome show that Price-oriented and Time-oriented Lifestyle has no significant impact on online purchasing decision in and is contradict with the findings from prior research. The implications of the results are expected to enrich future studies and develop e-commerce strategies in Indonesia.


Gaya Hidup, Keputusan Pembelian Online, Perilaku Konsumen Online, E-commerce



Ahmad, N., Omar, A., dan Ramayah, T. 2010. Consumer Lifestyles and Online Shopping Continuance Intention, Business Strategy Series, Vol.11, No.4, pp 227-243.

Al-Dmour, R., Hamdan, F., Al-Dmour, H., Alrowwad, A., dan Sufian M Khwalden. 2017. The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case. Asian Social Science, Vol. 13, No. 11, pp.157-169.

Alcaniz, E. B., Mafe ́, C. R., Manzano, J. A., Blas, S. S. 2008. Influence of Online Shopping Information Dependency and Innovativeness on Internet Shopping Adoption, Online Information Review, Vol. 32, Iss.5, pp. 648-667.

Ashur, M. 2016. Pengaruh Dukungan Sosial, Persepsi Risiko Dan Interaksi Sosialterhadap Kepercayaan Dan Niat Pembelian Konsumen Pada Media S-commerce (Studi Pada Konsumen S-commerce Di Indonesia). Jurnal Bisnis dan Manajemen, Vol.3, No.1.

Atchariyachanvanic, K., dan Okada, H. 2007. How Consumer Lifestyles Affect Purchasing Behavior: Evidence from Internet Shopping in Japan. Journal of Entrepreneurship Research, Vol.2, Iss.2, pp 63-78.

Brashear, T. G., Kashyap, V., Musante, M. D., Donthu, N. 2008. The Internet Shopper Profile, Revista de Ciências da Administração, 10 (21), pp. 54-75.

Bagdoniene, L., Zemblyte, J. 2009. Online Shopping Motivation Factors and Their Effect On Lithuanian Consumers, Economics & Management, Vol.14, pp 367-374.

Becker, J.-M. and Ismail, I. R. 2016. Accounting for Sampling Weights in PLS Path Modeling: Simulations and Empirical Examples, European Management Journal, Vol. 34, Iss. 6, pp. 606-617.

Evans J.R., and Mathur, A. 2005. The Value of Online Surveys. Internet Research, Vol. 15 No. 2, pp. 195-219.

Garson, G. D. 2016. Partial Least Squares: Regression and Structural Equation Models. Asheboro, NC: Statistical Associates Publishers.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. 2017. A Primer on Partial Least Squares Structural Equation Modeling. 2nd Ed. Thousand Oaks: Sage.

Horley, J., Carroll, B., and Brian R. 1988. A Typology of Lifestyles. Social Indicators Research, Vol. 20, No. 4, pp. 383-398.

Hur, W. M., Kim, H. K., and Park, J. 2010. Food- and Situation-Specific Lifestyle Segmentation of Kitchen Appliance Market. British Food Journal, Vol. 112, No. 3, pp. 294-305.

InternetWorldStats. 2018. Top 20 countries with the highest number of internet users. (, Diakses 17 April 2018).

Kim, D. J., Cho, B., Rao, H. R. 2000. Effects of Consumer Lifestyles on Purchasing Behavior on The Internet: A Conceptual Framework and Empirical Validation, International Conference of Information System, pp 688-695.

Kotler, P., dan Armstrong, G. 2012, Principles of Marketing; 14th Edition. Prentice Hall, Jakarta.

Laudon, K. C., dan Traver, C. G. 2014. E-commerce 2010: Business, Technology, Society, 10th Edition. Pearson Education, Inc. New Jersey.

Lien, C-H., Wen, M-J., Huang, L-C., dan Wu, K-L.2015. Online hotel booking: The effects of Brand Image, Price, Trust and Value on Purchase Intentions. Asian Pacific Management Review, Vol. 20, Iss. 4, pp. 210-218.

Maharani, N., dan Serviana, L. 2017. Analysis of Attitude, Motivation, Knowledge, and Lifestyle of the consumers in bandung who shop through instagram. Journal The WINNERS, Vol. 18 No. 1, hal. 13-23.

Mohiuddin, A, Z. 2018. Effect of Lifestyle on Consumer Decision Making: A Study of Women Consumer of Pakistan. Journal of Accounting, Business and Finance Research. Vol. 2, No. 1, pp. 12-15.

Mohamed, N., Hussein, R., Zamzuri., dan Haghshenas, H. 2014. Insights into individual’s online shopping continuance intention. Industrial Management & Data Systems, Vol. 114, Iss. 9, pp.1453-1476.

Peter, Paul dan Jerry C. Olson 2010. Consumer Behavior & Marketing Strategy, Ninth Edition. New York: McGraw Hill

Plummer, J. T. 1974. The Concept and Application of Life Style Segmentation. Journal of Marketing, Vol. 38, Iss.1, pp. 33-37.

Rayport, J. F., dan Jaworski, B. J. 2004. Inroduction to e-Commerce, Second Edition. McGraw Hill: New York

Rigdon, E. E., Sarstedt, M., and Ringle, C. M. 2017. On Comparing Results from CB-SEM and PLS-SEM. Five Perspectives and Five Recommendations. Marketing ZFP, Vol.39, Iss.3, pp.4-16.

Sekaran, U., dan Bougie, R. 2017. Metode Penelitian Untuk Bisnis; Pendekatan Pengembangan Keahlian. Edisi 6. Salemba Empat: Jakarta.

To, P. L., Liao, C., dan Lin, T. H. 2007. Shopping Motivations on Internet: A Study based on Utilitarian and Hedonic Value. Technovation, Vol. 27, pp. 774–787.

Turban. E., King. D., Lee. J. K., Liang, T. P., and Turban, D. C. 2015. Electronic Commerce: A Managerial and Social Networks Perspective, 8th Edition. Springer International Publishing: Switzerland.

Warayuanti, W., dan Suyanto, A. (2015). The Influence of Lifestyles and Consumers Attitudes on Product Purchasing Decision via Online Shopping in Indonesia. European Journal of Business and Management, Vol. 7, Iss. 8, pp. 74-80.

Xu, Y., dan Huang, J. 2014. Effects of price discounts and bonus packs on online impulse buying. Social Behavior and Personality: An international journal, Vol. 42, pp. 1293-1302.

Zikmund, W., Babin, B., Carr, J. dan Griffin, M. 2013. Business Research Methods. 9th edition. Mason, OH: South-Western College Publishing.


  • There are currently no refbacks.

Jurnal Ilmiah Manajemen dan  Bisnis is abstracting & indexing in the following databases: 


Creative Commons License
Jurnal Ilmiah Manajemen Dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


ISSN 1693-7619 (print) | ISSN 2580-4170 (online)



View My Stats