Pengaruh Layanan Mobile Banking terhadap Kepuasan Nasabah PT. Bank Muamalat Indonesia, Tbk Kantor Cabang Stabat
Abstract
This study aims to determine the effect of Mobile Banking services on customer satisfaction, the magnitude of the influence of Mobile Banking services on customer satisfaction, and the relationship between Mobile Banking services on customer satisfaction PT. Bank Muamalat Indonesia, Tbk Stabat Branch Office. This type of research is quantitative research that emphasizes numerical data (numbers) processed using inferential statistical methods (analyzing the relationship between variables by testing hypotheses). The source of this research data was obtained from the answers to the questionnaire given by the research respondents, namely customers who use the Mobile Banking service of PT. Bank Muamalat Indonesia, Tbk Stabat Branch Office, totaling 75 respondents. Data processing and analysis in this study used the SPSS computer program and Microsoft Office Excel. The results of the study explain that there is a significant influence between Mobile Banking services on customer satisfaction, this is obtained from statistical results showing a significance value of 0.000 and tcount of 10.425. Based on this, it can be argued that α (0.000 <0.05) and tcount > ttable (10.425 > 1.99300) means that there is an influence of variable X on Y. The Mobile Banking services offered by PT. Bank Muamalat Indonesia, Tbk Stabat Branch Office affects customer satisfaction by 59.3%. There is a positive or parallel relationship between Mobile Banking services and PT. Bank Muamalat Indonesia, Tbk Stabat Branch Office.
Full Text:
PDFReferences
Alam, Anjur Perkasa. Dkk. Penggunaan Fasilitas E-Banking Dalam Minat Nasabah Studi Kasus Pada PT. BRI Syariah Kantor Cabang Pembantu Stabat, Journal Economy And Currency Study (JECS), Vol. 3 No. 2, 2021.
Al-Arif, M. Nur Rianto. Dasar-Dasar Pemasaran Bank Syariah, Edisi V, Cet. 1. Bandung: Alfabeta. 2018.
Arief, M. Pemasaran Jasa & kualitas Pelayanan. Malang: PT. Bayu Media. 2007.
Barat, Atep Adya. Dasar-Dasar Pelayanan Prima. Jakarta: Elex Media Komputindo. 2004.
Darmawan, Zulfikri Charis. Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Perbankan Syariah, Al-Tijary Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2, 2018.
Hamdani, Dkk. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat. 2009.
Harahap, Muhammad Arfan. Dkk. Pengaruh Marketing Mix terhadap Keputusan Nasabah untuk Menabung pada PT Bank Muamalat Indonesia Kantor Cabang Pembantu Stabat, El-Mal Jurnal Kajian Ekonomi dan Bisnis Islam, Vol. 3 No. 2, 2020.
Jill, Griffin. Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Jakarta: Erlangga. 2003.
Kasmir. Pemasaran Bank. Jakarta: Kencana. 2014.
Khumaini, Sabik. Dkk. Pengaruh Fasilitas Layanan Internet Banking Dan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia Kantor Cabang Tangerang, Al Maal, Journal of Islamic Economics and Banking, Vol. 3 No. 2, 2022.
Kotler, Philip. Manajemen Pemasaran. Jakarta: Indeks. 2005.
Kotler, Philip. Manajemen Pemasaran, Jakarta: Erlangga. 2010.
Muhammad. Metode Penelitian Ekonomi Islam Pendekatan Kuantitattif. Jakarta: Rajawali Pres. 2008.
Mundir, Abdillah., dan Hayati, Lilik Nur. Pengaruh Layanan Mobile Banking Terhadap Kepuasan Nasabahdi BRI Syari’ah KCP Malang Pandaan Kabupaten Pasuruan, Malia: Jurnal Ekonomi Islam Vol. 12 No. 2, 2021.
Nurmaulia, Shelvia Amelinda., dan Sunindyo, Aris. Analisis Pengaruh Kualitas Layanan Terhadap Tingkat Kepuasan Nasabah Tabungan Simpedes Pada PT. Bank Rakyat Indonesia (Persero), Tbk Kantor Cabang Pattimura Semarang, Jurnal keunis Majalah Ilmiah Vol. 7 No .1, 2019.
Ratminto dan Winarsih, Atik Septi. Manajemen Pelayanan. Yogyakarta: Pustaka Pelajar. 2005.
Rianto, Adi. Et, Al. Metodologi Penelitian Sosial dan Hukum. Jakarta: Yayasan Obor Indonesia. 2014.
Sarjiyus. Dkk. Improved Online Security Framework for e-Banking Services in Nigeria: A Real World Perspective. Journal of Scientific Research & Reports, Vol. 23 No.1, 2019.
Setiawan, Heri. dkk. Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Nasabah Dan Loyalitas Nasabah Dengan Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Nasabah Koperasi Rejo Agung Sukses Cabang Ngaliyan), Journal Of Management, Vol.2 No. 2, 2016.
Soegito, Eddy Soeryatno. Marketing Research: Panduan Bagi Manajer. Pimpinan Perusahaan Organisasi, Jakarta: Elex Media Komputindo. 2007.
Sondakh, Conny. Kualitas Layanan, Citra Merek Dan Pengaruhnya Terhadap Kepuasan Nasabah Dan Loyalitas Nasabah Tabungan (Studi Pada Nasabah Taplus BNI Cabang Manado), Jurnal Riset Bisnis dan Manajemen Vol. 3 No.1, 2014.
Sugiyono. Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta. 2014.
Sugiyono. Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Alfabeta. 2008.
Sugiyono. Metodologi Penelitian Administrasi. Bandung: Alfabeta. 2006.
Sugiyono. Metodologi Penelitian Bisnis. Bandung: Alfabeta. 2008.
Sugiyono. Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta. 2014.
Supranto, J. Metode Riset. Yogyakarta: Rineka Cipta. 2003.
Supriyono, Maryanto. Buku Pintar Perbankan, Yogjakarta: Andi. 2011.
Vyctoria. Bongkar Rahasia E-Banking Security dengan Teknik Hacking dan Carding, Yogyakarta: Andi. 2013.
DOI: https://doi.org/10.30596/aghniya.v5i2.17586
Refbacks
- There are currently no refbacks.
Aghniya: Jurnal Ekonomi Islam is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Aghniya: Jurnal Ekonomi Islam
Faculty of Islamic Religion,Universitas Muhammadiyah Sumatera Utara. Address: Kampus Utama Jl. Kapten Muchtar Basri No.3, Glugur Darat II,Medan Sumatera Utara-20238.
E-mail: aghniya@umsu.ac.id