Effectiveness of Using Social Media in Learning During

Abstract

This study discusses the effectiveness of using social media in learning during a pandemic. Then the purpose of the research is to find out and obtain information from lecturers, students regarding the effectiveness of using social media in the learning process. This study uses an exploratory qualitative method with an inductive approach. Researchers deliberately chose 5 people as informants consisting of 2 lecturers and 3 students. To maintain the confidentiality of the respondents, the researcher gave the names of the informants I-1, I-2, I-3, I-4, and I-5. Structured interviews were conducted with questions that were compiled and linked and developed with related literature. The results of this study. First, the social media used by the teacher must be concise in presenting the material, designing learning methods well, and giving appreciation to students. Second, it is very necessary to fill social media content with creativity and give awards. Third, it has not been so effective that the results obtained are not optimal.