THE EFFECTIVENESS OF THE ROLE OF SOCIAL MEDIA IN INTELLIGENT CONSUMERS

Abstract

The large number of social media users in Indonesia of course gives rise to opportunities to optimize the presence of social media as a communication medium, which then raises the question of how to use social media to make communication more effective in society, both in the field of marketing, politics and in the field of learning. That social media is a very important part of life. Social media has become a habit for users to use in life. Because from all walks of life and everywhere, everyone uses social media. One example is by interacting through chatting on social media, then selling, carrying out promotions, creating promotional strategies, communicating, looking for goods or products according to needs, all of which cannot be separated from the use of social media. However, nowadays there are still many consumers who are deceived or have their rights violated when making buying and selling transactions via social media.