EFFORTS TO IMPROVE THE QUALITY OF THE COMMUNITY AS HUMAN RESOURCES IN THE CREATIVE INDUSTRY OF KWALA SERAPUH VILLAGE, LANGKAT

Rindi Andika, Pipit Buana Sari, Annisa Ilmi Faried, Deena Nikita Siregar

Abstract


The creative industry is one of the important sectors in the Indonesian economy, including in villages. The village creative industry has the potential to improve the welfare of rural communities. However, the development of village creative industries requires adequate community quality, both in terms of skills, knowledge, and attitudes. This study aims to analyze efforts to improve the quality of the community as human resources in the creative industry of Kuala Serapuh village, Langkat. This research uses qualitative methods with a case study approach. The research data was collected through interviews, observations, and documentation The sample size was 50 respondents. The results showed that efforts to improve the quality of the community as human resources in the creative industry of Kuala Serapuh village were carried out through various ways, including: 1) training and education of skills and knowledge related to the creative industry, 2) increasing public access to information and technology and 3) forming a creative and innovative work culture. These efforts have had a positive impact on improving the quality of the community as human resources in the creative industry of Kwala Serapuh village. This is shown by the increasing skills, knowledge, and attitudes of the community in developing the village's creative industry.

Full Text:

PDF

References


Ashary, L. (2019). Pengaruh Praktik Manajemen Sumber Daya Manusia terhadap Produktivitas Karyawan Peternak Ayam Potong PT Mitra Gemuk Bersama (MGB) di Kabupaten Jember. Growth, 14(2), 72–82.

DCMS. (2001). Creative Industries Mapping Document 2001 (2 ed.), London, UK: Department of Culture, Media and Sport.

Erwansyah. (2023) Digital-Based Consumer Behavior in Support Green Economy. Journal of Community Research and Service,7(1).

Florida, R. (2017). The Rise of the Creative Class. And How It’s Transforming Work, Leisure and Everyday Life, Basic Books.

Ferine, K. F., Aditia, R., & Rahmadana, M. F. (2021). An empirical study of leadership, organizational culture, conflict, and work ethic in determining work performance in Indonesia's education authority. Heliyon, 7(7).

Haryono, S. (2018). Re-Orientasi Pengembangan SDM Era Digital pada Revolusi Industri 4.0 . Direktoran Pascasarjana Universitas Muhammadiyah .

Hesmondhalgh, D. (2002). The Cultural Industries. Sage.

Kementerian Pariwisata dan Badan Ekonomi Kreatif Republik Indonesia. (2018). Tentang Maksimalkan Kuliner Kemenpar Co-Branding 100 Restoran Diaspora.

Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2021). Tentang Outlook Pariwisata & Ekonomi Kreatif Indonesia.

Khatibah. (2011). Penelitian Kepustakaan. Jurnal Iqra, 5(1), 36–39.

Landry, C., & Bianchini, F. (1995). The Creative City.

Lupiyoadi, R. (2017). Manajemen Pemasaran Jasa. Salemba Empat.

Nawawi. (2015). Manajemen Sumber Daya Manusia. Universitas Gadjah Mada.

Sari, M. M., Yanti, E. D., & Doni, R. R. (2023). Financial Literacy Analysis, Financial Management and Needs for Economic Conditions (Case Study of Kwala Serapuh Village Community, Langkat). International Journal of Management, Economic and Accounting, 1(2), 332–348. https://doi.org/10.61306/ijmea.v1i2.37

Sari, P. B., & Dwilita, H. (2018). Prospek Financial Technology (FinTech) di Sumatera Utara Dilihat dari Sisi Literasi Keuangan, Inklusi Keuangan, dan Kemiskinan. Kajian Akuntansi, 19(1), 9–18.

Setiawan, N., Wakhyuni, E., & Siregar, N. A. (2020). Recruitment Analysis on Employee Performance With Variable Control As Moderating On Manufacturing Company. Ilomata International Journal of Management, 1(3), 102-111. https://doi.org/10.52728/ijjm.v1i3.69

Tjiptono, F. (2016). Service, Quality & Satisfaction. Andi.


Refbacks

  • There are currently no refbacks.