BARBERSHOP BUSINESS DEVELOPMENT IN MSMES IN PEMATANG SIANTAR CITY

Njuah Assiddiq Berutu, Amirul Syah

Abstract


The growth of MSMEs continues to increase every year, but in 2022 it will experience a decline. North Sumatra is one of the provinces with the largest number of MSME developments in Indonesia. Barbershop growth continues to increase as a result of changes in people's lifestyles. The facilities and services offered greatly influence customer interest in the Barbershop. The aims of this research are (1) Carrying out a descriptive economic analysis of the UMKM production sector in Pematang Siantar (2) Carrying out an economic evaluation of the actors in the Barbershop UMKM sector in meeting family income in Pematang Siantar City. This research uses a qualitative approach. Technique sampling in this research that is with method snowball sampling use questionnaire Which given to 30 perpetrator MSME Barbershop in City Pematang Siantar. The data collection technique used in this research comes from websites official like Body Center Statistics (BPS), Ministry Trading, and distribution of questionnaires via Google Form . Data analysis techniques used in this research uses analysis factors with program Smart PLS 3.0. results study shows that Number of Customers and Facilities Factors influential and significant on business development for UMKM Barbershop operators in Pematang Siantar City to meet economic income.


Full Text:

PDF

References


Amalia, A., Hidayat, W., & Budiatmo, A. (2018). Analysis of Business Development Strategy in Batik SMEs. Journal of Business Administration, 1, 1–12.

Arsyad, L. (2010). Development Economics, fifth edition. Yogyakarta: Upp Stim Ykpn .

AYuli Rahmini Suci. (2008). Micro small and Medium Enterprises. UU no. 20 of 2008, 1, 1–31.

Dahrani, & Mirhanifah. (2014). Analysis of Mudharabah Financing Mechanisms at Pt. Bank Bni Syariah Medan Branch Office. Accounting And Business Research, 14(1), 137– 157.

Dahrani, D., Sari, M., Saragih, F., & Jufrizen, J. (2021). Taxpayer Compliance Model (Study of Taxpayers Doing Business in Medan City). Journal of Accounting and Taxation, 21(02), 379–389. https://doi.org/10.29040/jap.v21i02.1513

Dwijantoro, R., Dwi, B., & Syarief, N. (2022). The Influence of Price, Product Quality, and Promotion on Shopee Marketplace Purchasing Decisions. Journal of Management and Business Research, 16(2), https://doi.org/10.21460/jrmb.2021.162.392

Hamid, ES, & Susilo, YS (2015). Micro, Small and Medium Enterprise Development Strategy in the Special Region of Yogyakarta Province*. Journal of Development Economics: Study of Economic and Development Problems, 12(1), 45. https://doi.org/10.23917/jep.v12i1.204

Hanggita, AT (2018). Analysis of Factors for Selection of Service Business Locations for MSMEs in Paciran District. Business Management, 8(2), 167–176. https://doi.org/10.22219/jmb.v8i2.7069

Jaidan, J. (2010). Efforts to Develop Small and Medium Enterprises (SMEs) by Utilizing E-Commerce. Journal of Information Systems, 2(1), 159–168.

Kuncoro, Mudrajad. 2006. Basics of Development Economics . Fifth Edition. UPP STIM YKPN, Yogyakarta

Kuncoro, M. (2018). Development Planning . Gramedia Pustaka Utama.

Kurniawan, M., & Haryati, N. (2017). Analysis of Soursop Juice Drink Business Development Strategy. Industria: Journal of Agro-Industrial Technology and Management, 6(2), 97–102.

Lestari, SP, Dahrani, D., Purnama, NI, & Jufrizen, J. (2021). Determinant Model of Debt Policy and Company Value (Study of Pharmaceutical Companies Listed on the Indonesian Stock Exchange). Maneggio: Scientific Journal of Masters in Management, 4(2), 245–256.

Mankiw, N.G. (2020). Introduction to macroeconomics . Salemba Four.

Muhmmad Irfan Nasition, SE, MS (2017). BUSINESS MANAGEMENT FOR MICRO AND SMALL BUSINESSES. UMSU PRESS. Mulyadi, F. (2017). Analysis of Factors Considering Business Location Selection. 1–16.

Pondia, S. (2020). Business Strategy for Micro, Small and Medium Enterprises (MSMEs). Student Thesis at the Faculty of Economics and Islamic Business, IAIN Purwokerto, 1, 1–476. Pradesyah, R. (2017). Analysis of the Influence of Non-Performing Loans, Third Party Funds, on Mudharabah Agreement Financing in Sharia Banks. Intiqad: Journal of Islamic Religion and Education, 9(1), 93–111. https://doi.org/10.30596/intiqad.v9i1.1085

Pratama, R., & Manurung, R. (2010). Microeconomic Theory (an introduction) Fourth Edition. Jakarta: BPFE-UI .

Reza, M. Rahman, Rizki, M. Oktavianto, & Paulinus. (2008). Development of MSMEs (Micro, Small and Medium Enterprises) in Indonesia. Upp.Ac.Id, 1, 377–386.

Safitri, I., Salman, D., & Rahmadanih. (2018). CULINARY BUSINESS DEVELOPMENT STRATEGY: Case Study of Warung Lemang in Jeneponto, South Sulawesi. Journal of 63 Agricultural Socioeconomics, 14(2), 183–194.

Sulistiyo, H., & Putra, RAK (2020). Strategy for Development of Small and Medium Enterprises in the Processing Industry Sector of Bekasi Regency. Eqien: Journal of Economics and Business, 7(2), 38–48. https://doi.org/10.34308/eqien.v7i2.145

Todaroo, 2006. Economic Development . Edition 7. Erlangga Publisher, Jakarta

Togodly, E. (2019). The Effect of Promotion on Increasing Sales. Journal of Chemical Information and Modeling, 53(9), 1–9.


Refbacks

  • There are currently no refbacks.