PURCHASE DECISIONS OF INDONESIAN STUDENTS IN GERMANY ON MILK PRODUCTS AND ITS DERIVATIVES (MUSLIM FRIENDLY) BASED ON THE COMPOSITION ON THE PACKAGING

Farhan Maulana, Efrina Efrina

Abstract


This study aims to analyze the purchasing decisions of Indonesian students in Germany towards Muslim-friendly dairy products and their derivatives , based on the composition on the packaging. This study used a survey method and descriptive analysis which is the questionnaire is the main instrument. Respondents for this study were Indonesian students who had lived in Germany for at least 3 months and had experience purchasing dairy products in the country. The results showed that 61.8% of respondents always looked for halal products, but only 42.7% believed in the information on product labels without the halal logo. As many as 72% of respondents had limited knowledge about critical halal points, such as the use of rennet enzymes in cheese, gelatin in yogurt, and fat sources in butter. However, 39.1% of respondents were willing to pay more for halal-labeled products, while 29.1% still bought products without a halal label because of urgent needs. Based on the results of the study, it is known that most respondents pay attention to the halal label on the packaging to buy dairy products and their derivatives. However, respondents have limited knowledge in understanding the composition of the packaging, so reading the composition is not one of the main factors in purchasing decisions

Full Text:

PDF

References


Alsa, A. (2004). Quantitative and Qualitative Approaches and Their Combinations in Psychological Research. Yogyakarta: Pustaka Pelajar.

Amen, O. (2020). Quality Assurance and Halalness of Processed Milk Products. Halal Food Journal Volume 2 .

Andika, C. (2024). DDAD: A Small, Far-Away City in Germany is Popular with Students . Retrieved from https://www.dw.com/id/daad-kota-kecil-nan-indah-di-jerman-diminati-pelajar/a-68126472

Apriyantono, A. (2012). Critical Point of Halal Food and Beverages. Jakarta: Bakrie University Lecture Materials.

DSTATIS. (2023). Current population of Germany . Retrieved from https://www.destatis.de/EN/Themes/Society-Environment/Population/Current-Population/_node.html

Engel, J., Blackwell, R., & Winiard, P. (1994). Consumer Behavior (6 ed.). Jakarta: Binarupa Aksara.

European Supermarket Megazine. (2024). Top 10 Supermarket Retail Chains In Germany . Retrieved August 13, 2024, from https://www.esmmagazine.com/retail/top-10-supermarket-retail-chains-in-germany-236817

Fauziyah, NI, & Pradesyah, R. (2023). The Influence of Literacy and Culture on the Decision to Purchase Halal Products in Cambodia.

Hackett, C. (2017, January). 5 facts about the Muslim population in Europe . Retrieved from Paw Research Center: https://www.pewresearch.org/short-reads/2017/11/29/5-facts- about-the-muslim-population-in-europe/

Jumino, A. (2023). Identification of Critical Points of Halalness of Plant-Based Materials and Plant-Based Derivative Products. Halal Food Scientific Journal Volume 5 Number 1 .

Kotler, P., & Armstrong, G. (2012). Principles of Marketing (13th ed.). Jakarta: Erlangga.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15 ed.). Pearson.

Kusnandar, F., Rahayu, WP, Marpaung, AM, & Santoso, U. (2020). Global Perspective of Food Science and Technology of the Indonesian Food Technologist Association (PATPI) (1 ed.). Bogor: PT Penerbit IPB Pers.

Kusnandar, F., Rahayu, WP, Marpaung, AM, & Santoso, U. (2020). Global Perspective of Food Science and Technology of the Indonesian Food Technologist Association (PATPI) (1 ed.). Bogor: PT Penerbit IPB Pers.

Majid, GM (2017). The Life Of Muslim Indonesian Students In Germany : Challenges And Opportunities. Jurnal Kajian Daerah .

Mudzakkir, A., Mulyasari, PN, & Gusnelly. (2020). Summary of Research Results Towards a Post-Secular Society: Multiculturalism and Muslim Minorities in Germany. Journal of Regional Studies (1).

Muhammadiyah, S. (2020). PCIM Greater Germany Invites Muslim Diaspora to Understand Halal Products . Retrieved from https://web.suaramuhammadiyah.id/2020/11/19/pcim-jerman-raya-ajak-muslim-diaspora-pahami-produk-halal/

Murti, TW, & Hidayat, T. (2009). Effect of Using Three Types of Lactic Acid Bacteria Culture and Fermentation on Chemical Composition and Flavor of Cheese. Journal of The Indonesian Tropical Animal Agriculture .

Rangkuti, F. (2010). Promotion and Creative Strategy. Jakarta: Gramedia Pustaka Umum.

Riadi, M. (2020). Milk (Definition, Composition, Nutritional Content, Types and Benefits) . Retrieved from https://www.kajianpustaka.com/2020/09/susu.html

Sahin, A., Albayrak, T., Kayser, M., & Theuvsen, L. (2014). Muslim consumers in Germany: Awareness and significance of halal labeling.

BERICHTE UBER LANDWIRTSCHAFT .

Sahin, A., Pekkirbizli, T., Kayser, M., & Theuvsen, L. (2014). Muslim consumers in Germany: Awareness and significance of halal labeling. BERICHTE UBER LANDWIRTSCHAFT (2).

Sihotang. (2022). Consumption of Halal Products as Islamic Economic Culture in Indonesia. In Proceedings International Conference on Language, Literature and Culture (1).

Stanton, WJ (2005). Principles of Marketing. Jakarta: Erlangga.

Sugiyono. (2014). Quantitative, Qualitative, and R&D Educational Research Methods. Bandung: Alfabeta.

Sugiyono. (2015). Educational Research Methods (Quantitative, Qualitative and R&D Approaches). Alfabeta.

Tamime, A.Y., & Robinson, R.K. (2007). Tamime and Robinson's Yoghurt Science and Technology (3 ed.). Elsevier.

Wardana, AS (2012). Milk Processing Technology. Surakarta: Faculty of Agricultural Technology, Slamet Riyadi University, Surakarta.

Wulan, R. (2010). Cheese Processing in Indonesia. Journal of Food Technology (1), 45-53.




DOI: https://doi.org/10.3059/insis.v0i0.22569

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22569.g12782

Refbacks

  • There are currently no refbacks.