ANALYSIS OF THE DETERMINANTS OF GEN Z FINANCIAL BEHAVIOUR IN INVESTMENT DECISION MAKING: A QUANTITATIVE APPROACH

Ruslaini Ruslaini, Ulil Albab, Nur Hafizah Ruslan, Mutiara Sari, Mawardi Mawardi

Abstract


This study aims to analyse the determinants of financial behaviour in Generation Z and its influence on investment decision making, using a quantitative approach. The research sample consisted of 120 Malaysian university students representing the Gen Z demographic. Data was collected through a structured survey that focused on indicators of financial planning, financial budgeting, financial management, financial storage. The results showed that financial behaviour had a significant and positive effect on investment decisions among Gen Z, while financial attitudes and social influence also played a role as moderating factors. The findings provide valuable insights for policymakers, educators, and financial institutions to better understand the financial behaviour of Generation Z and its implications on their investment decisions. The research emphasises the importance of financial education programmes tailored to the unique needs of Gen Z, to encourage more informed investment decisions.


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DOI: https://doi.org/10.3059/insis.v0i0.22683

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22683.g12786

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