ANALYSIS OF ISLAMIC EDUCATIONAL CONTENT ON YOUTUBE THROUGH OPPORTUNITIES AND CHALLENGES

Abstract

YouTube has become a primary platform for information and education dissemination, including in the context of Islam. This article analyzes Islamic educational content available on YouTube, highlighting the opportunities and challenges faced in conveying Islamic messages. This research uses a qualitative approach with content analysis methods. Through an analytical approach, this article will explore how this content can contribute to the understanding of Muslims and the wider community, as well as challenges that may arise related to information accuracy and negative influences from unverified content. The results show that Islamic educational content on YouTube provides significant opportunities for disseminating knowledge and understanding of Islam to audiences worldwide. However, existing challenges, such as inaccurate information, algorithms that prioritize sensational content, and the potential spread of extremism, need to be addressed seriously so that the content presented truly provides benefits.