THE ROLE OF KEY RESOURCES PLANNING IN THE BUSINESS PLAN CANVAS MODEL IN LITTLE SWEET DONUT BUSINESS IN MEDAN CITY

Fatiah Izzatul Haqqie, Syafi'atul Khaira, Nadila Nadila, Isra Hayati

Abstract


The purpose of this study is to determine the role of primary resource planning in the business model canvas of the Little Sweet donut company in Medan. This study uses a qualitative method. The number of respondents in this study consisted of three owners of the Little Sweet donut company. The data collection technique used was an interview. with business owners. The results of the study show that the Little Sweet Donuts business in Medan uses a canvas business model in determining the main resources that can maximize production results to the maximum.

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DOI: https://doi.org/10.3059/insis.v0i0.22832

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22832.g13135

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