THE ROLE OF IMPLEMENTING KEY ACTIVITIES IN THE BUSINESS PLAN MODEL CANVAS FOR SALES OF RISOL ENDUL IN MEDAN CITY

Sri Mawardah Rambe, Putri Azzura Hasibuan, Rosa Azhara, Ulfa Syahira Putri, Isra Hayati

Abstract


The purpose of this study is to show that the implementation of the main components of the Business Model Canvas (BMC) has successfully increased sales of Risol Endul products in Medan City. This study uses a qualitative methodology that collects data through in-depth interviews. Four respondents, consisting of business actors and related parties in the management of the Risol Endul business, were the respondents. This study aims to show how the implementation of essential elements of the Business Model Canvas (BMC) increases sales of Risol Endul products in Medan City. This study collected data through in-depth interviews. The four people who answered were business actors and related parties in the management of the Risol Endul business. The implementation of key activities not only increases efficiency, but also provides business actors with clear guidance to face market challenges. Therefore, this study shows that the Business Model Canvas through key activities is a very important strategic tool to help small and medium businesses (such as Risol Endul) achieve sustainable success.

 


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DOI: https://doi.org/10.3059/insis.v0i0.22835

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22835.g13137

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