Abstract
Intellectual Property Rights (IPR) are a crucial foundation in supporting progress in various aspects of modern life, such as technology, culture, and economy. This protection covers various types of intellectual works, ranging from art, literature, technology, trademarks, industrial designs, trade secrets, to plant varieties. This concept provides very important recognition to creators because it provides exclusive rights to utilize their work. This study shows that IPR is an important instrument to encourage innovation and creativity in Indonesia. Through existing regulations, this protection not only protects individual rights but also provides incentives for sustainable economic and industrial development. By addressing implementation challenges and increasing awareness and capacity for law enforcement, Indonesia can optimize the potential of IPR to support sustainable and competitive economic growth. IPR provides appropriate rewards to creators, inventors, or innovators for their works or creations. This is not only morally fair, but also practically encourages individuals and companies to invest in research and development. By guaranteeing protection for their investments, IPR provides assurance that their innovative results will not be easily misused or abused by others without permission. IPR can act as an instrument to expand the market share for innovative products in Indonesia. By having exclusive rights to a particular product or technology, companies can more easily attract investment, both domestically and internationally. This directly supports national economic growth and creates new jobs
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