ECONOMIC DIGITALIZATION IN THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)

Muhammad Althofa Basari, Ash Shafiyyatuz Zahra Taher, Muhammad Nabil Abid Masyurah, Salman Paris

Abstract


The development of technology in the direction of digital is currently accelerating, technology is a tool that is able to help most of human needs. Technology has been able to be used by humans to make it easier to do any task and work. The important role of technology is what brought the maunsia civilization into the digital era. Micro, Small and Medium Enterprises (MSMEs) are an important sector in a country's economy. In the digital era of the 21st century, MSMEs face new challenges to utilize digital technology in developing their businesses. The research method used is to use Qualitative with an in-depth Literature Study Approach to produce a complete and comprehensive conclusion, In addition, this research is able to embrace a lot of data to get more complete and relevant results. The qualitative research process of literature study begins with determining the research topic and looking for literature related to the topic through sources such as books, journals, articles, and other related documents. After that, the data found will be collected and analyzed systematically. The result of this research is that the digital economy offers significant opportunities for MSMEs to digitally transform, create markets, and become part of the global supply chain. However, in order for the digital economy to provide optimal benefits for the growth of MSMEs in Indonesia, challenges such as limited access and technology infrastructure, as well as a lack of digital literacy need to be overcome.

 

Keywords: Digital Economy, Income, MSMEs        


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References


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DOI: https://doi.org/10.3059/insis.v0i0.23133

DOI (PDF): https://doi.org/10.3059/insis.v0i0.23133.g13163

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