KEBIJAKAN AKSELERASI TRANSFORMASI DIGITAL DI INDONESIA: PELUANG DAN TANTANGAN UNTUK PENGEMBANGAN EKONOMI KREATIF

Abstract

Digital transformation has become a global trend that affects various aspects of life, including the creative economy in Indonesia. The digital transformation acceleration policy has great potential to support the growth of this sector, but there are challenges such as inadequate infrastructure, low digital literacy, and regulatory issues. This study aims to analyze the opportunities and challenges of this policy in developing the creative economy in Indonesia. The results of the study show that this policy can encourage the growth of the creative economy if it is adjusted to local conditions and supported by efforts to improve access to technology and infrastructure. The method used is a qualitative approach through literature studies and statistical data. Policies that encourage digital transformation can be an important factor in the development of the creative economy, as long as these challenges can be overcome. For this reason, cooperation is needed between the government, industry players, and the community in supporting this policy.