PRINT MEDIA RESEARCH TRENDS IN THE DIGITAL AGE: PUBLICATION AND SURVIVAL STRATREGIES

Arsyadona Arsyadona, Mustapa Khamal Rokan, Nur Ahmadi Bi Rahmani

Abstract


The rapid digital transformation has significantly reshaped the print media industry, compelling traditional print publications to either integrate digital strategies or face decline. This research explores the trends in print media research within the digital age, focusing on publication strategies and survival mechanisms. The study aims to identify the key factors affecting print media’s sustainability, analyze digital adaptation trends, and examine the ethical and economic challenges faced by the industry. The scope of this research encompasses global media trends with a particular emphasis on the evolving business models, audience engagement techniques, and regulatory frameworks impacting print media. The study employs a qualitative research approach using a comparative and thematic analysis of scholarly literature, policy reviews, and industry reports. The data sources include peer-reviewed journal articles, government regulations, and case studies from different regions. This method allows for an in-depth exploration of how print media organizations are transitioning in response to digital disruptions and what strategies have proven effective in sustaining their operations.The findings indicate that successful print media survival strategies rely on technological adaptation, business model diversification, and audience engagement through digital platforms. Key trends include the rise of e-papers, paywall subscriptions, and cross-platform content distribution. However, ethical concerns such as misinformation, labor precarity, and declining journalistic integrity remain pressing challenges. The study highlights that a hybrid approach combining digital integration, policy intervention, and sustainable funding mechanisms is essential for print media resilience. The implications suggest that while digital transformation offers growth opportunities, inadequate adaptation strategies may lead to the erosion of press credibility and public trust. Further research should explore the long-term impact of digital journalism on democratic discourse and the effectiveness of alternative business models in print media sustainability.


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DOI: https://doi.org/10.3059/insis.v0i0.23366

DOI (PDF): https://doi.org/10.3059/insis.v0i0.23366.g12752

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