DEVELOPMENT STRATEGY OF TANKAYO SYARIAH ECOPARK BASED ON BUSINESS MODEL CANVAS FOR SUSTAINABLE HALAL TOURISM

Abstract

This study examines the business model implementation of Tankayo Ecopark Syariah, a thriving MSME in Padang Laweh Malalo, Tanah Datar Regency. Using the Business Model Canvas (BMC) framework, the study analyzes key components such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Data was collected through interviews and observations, focusing on identifying strategies for improving business operations and competitiveness. The findings reveal that Tankayo Ecopark Syariah caters to diverse customer segments, including Muslim families, local and international tourists, and educational institutions, with unique value propositions such as halal tourism experiences, sustainability-based recreation, and community empowerment. Key revenue streams include entrance tickets, MSME partnerships, and facility rentals. The study highlights the importance of leveraging social media for promotion, fostering partnerships with local communities, and aligning activities with sharia principles.This research contributes to the development of MSMEs by showcasing the effective application of BMC in enhancing business operations and aligning them with market needs. It provides actionable recommendations for MSMEs to adopt targeted strategies, optimize cost structures, and leverage partnerships to achieve sustainable growth while supporting local economies.