DIGITAL BUSINESS ETHICS IN ISLAM: FACING CHALLENGES AND BUILDING OPPORTUNITIES IN THE DIGITAL AGE

Abstract

Islamic business ethics provides strong guidance for Muslim entrepreneurs in running their businesses in accordance with Islamic teachings. It emphasizes important principles such as honesty, trustworthiness, justice, social responsibility, and prohibits harmful practices such as usury, exploitation, and fraud. Based on the Qur'an and Hadith, the ethical guidelines aim to ensure that business activities are not only focused on making profits, but also contributing to the welfare of society, social justice, and maintaining moral integrity. In the midst of digitalization, these principles are faced with new challenges, including compliance with sharia law in a virtual context, protection of personal data, and ethical management of digital content. This research aims to explore the influence of Islamic business ethics on contemporary business practices, especially in the era of digital transformation. Using qualitative and quantitative approaches-including interviews, focus group discussions, surveys, and performance data analysis-this study investigates how Muslim entrepreneurs apply these ethical principles and their impact on business success and community well-being. The research findings show that adherence to Islamic ethics contributes to increased trust, customer loyalty, and sustainable business growth. Furthermore, the research identifies great opportunities for Muslim businesses in the digital age, such as increased efficiency, market expansion, job creation and innovation. By utilizing digital technology while adhering to Islamic principles, businesses can create new models, products and services that are aligned with ethical and religious standards. This research emphasizes the importance of Islamic ethics in encouraging ethical decision-making, as well as its contribution to a more just and sustainable economic system in the digital world.