EVALUATING PAYLATER’S IMPACT ON CONSUMER BEHAVIOR IN E-COMMERCE

Julia Andaresta Damanik, Muhammad Rafi'i

Abstract


This think about explores the affect of "Pay Afterward" choices on shopper behavior in e-commerce. By analyzing acquiring designs, buyer fulfillment, and budgetary behavior, the inquire about points to get it how conceded installment strategies impact online shopping propensities. The discoveries propose that "Pay Afterward" choices altogether influence shopper investing, fulfillment, and devotion. The consider moreover investigates potential dangers related with these installment strategies, such as money related fumble and obligation collection. The inquire about utilizes a mixed-methods approach, combining quantitative overviews and subjective interviews to supply a comprehensive understanding of shopper encounters. A overview of 500 e-commerce shoppers who have utilized "Pay Afterward" choices was conducted to accumulate quantitative information on obtaining behavior, fulfillment levels, and monetary administration hones. Also, in-depth interviews with 20 members given subjective bits of knowledge into their encounters and recognitions of "Pay Afterward" choices. Comes about demonstrate that whereas "Pay Afterward" choices upgrade acquiring control and comfort, they moreover require cautious money related arranging to maintain a strategic distance from potential pitfalls. Customers detailed expanded investing and higher fulfillment levels, ascribing these results to the adaptability and comfort of conceded installment strategies. In any case, concerns approximately budgetary administration and obligation collection were moreover predominant, highlighting the need for e-commerce stages to supply clear data and back for customers. This ponder contributes to the existing writing by giving observational prove on the nuanced impacts of conceded installment strategies, advertising profitable bits of knowledge for e-commerce stages, policymakers, and customers. The discoveries emphasize the significance of adjusting the benefits of "Pay Afterward" alternatives with the potential dangers to guarantee feasible shopper behavior and monetary well-being.

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References


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DOI: https://doi.org/10.3059/insis.v0i0.23627

DOI (PDF): https://doi.org/10.3059/insis.v0i0.23627.g12966

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