DIGITAL TECHNOLOGY: AS A KEY ELEMENT IN THE PROCESS OF CONSUMPTION, DISTRIBUTION OF GOODS AND SERVICES

Abstract

The Role of Digital Technology in the Distribution Process Digitalization of Logistics A digital-based supply chain management system makes it easier to manage inventory, track goods, and deliveries. For example, RFID (Radio Frequency Identification) technology helps in monitoring the movement of goods accurately. On-Demand Delivery Platforms Services such as Grab, Gojek, and Deliveree use GPS-based applications to distribute goods in a short time. This technology increases efficiency and reduces operational costs. Automation and Robotics In warehouses and distribution centers, robots are used to move goods, pack products, and speed up the distribution process. Amazon Robotics is one example of the use of this technology. Blockchain increases transparency in the supply chain by providing an immutable record of transactions. This technology helps ensure the authenticity of goods and prevents fraud. Benefits of Digital Technology in Consumption and Distribution Operational Efficiency Processes that previously took a long time can now be completed faster and more accurately. Accessibility Consumers can buy products anytime and anywhere through digital platforms. Lower Costs: Technologies such as cloud computing and AI help companies reduce operational costs. Product and Service InnovationTechnology drives businesses to continue to innovate according to market needs. Challenges in Implementing Digital Technology are: Data Security, Cyber threats such as data theft and hacking are important issues in the digital world. Digital Divider, Not all regions have equal access to technology, creating a gap. Technology Adaptation, Many small companies face difficulties in adopting technology due to limited resources.