THE ROLE OF DIGITAL SKILLS IN ECONOMIC EMPOWERMENT: THROUGH MUSLIM WOMEN ENTREPRENEURSHIP MSMES

Abstract

Abstract: This study examines the role of digital skills in driving economic empowerment among Muslim women entrepreneurs The purpose of this paper is to analyze how digital competencies such as digital marketing, online financial management, and the use of e-commerce platformscontribute to business performance, increased revenue, and entrepreneurial sustainability. The study adopted a mixed-methods approach, combining a qualitative survey of Muslim women entrepreneurs with interviews to gain deeper insights into their experiences  Qualitative data are analyzed through thematic analysis. The results show that higher levels of digital skills significantly improve business visibility, market access, and revenue growth. Digital platforms also allow Muslim women entrepreneurs to balance economic activities with religious and family responsibilities. However, the findings reveal ongoing barriers, including limited access to digital training, technology infrastructure gaps, and cultural constraints. The study concludes that digital skills are an important driver of economic empowerment for Muslim women entrepreneurs, but their impact depends on a supportive ecosystem involving education, policy interventions, and inclusive digital infrastructure. This research provides important implications for policymakers, development agencies, and community organizations in designing targeted digital capacity building programs to foster inclusive and sustainable entrepreneurial growth.

Keywords: Digital Skills, Economic Empowerment, Muslim Women Entrepreneurs, Digital Entrepreneurship, Inclusive Development.