UTILIZATION OF KEY RESOURCES IN SUPPORTING EFFICIENCY AND OPERATIONAL EXCELLENCE OF COMPANIES IN MUNAZARA MEDAN UMKM

Mustika Rohmi

Abstract


This study aims to analyze the utilization of Key Resources in supporting the efficiency and operational excellence of the company at MSME Munazara Medan. The research method used is a case study with a qualitative approach. The respondents of this study are the owners and employees of MSME Munazara Medan who are directly involved in operational management. The data analysis technique used is thematic analysis to identify patterns and themes related to the utilization of Key Resources. The results of the study indicate that the utilization of Key Resources such as human resources, technology, and partnership networks has helped MSME Munazara Medan improve operational efficiency and achieve competitive advantage. This study also identified several challenges in utilizing Key Resources, such as lack of financial resources and lack of management capabilities. The results of this study are expected to contribute to the development of theory and practice of resource management in MSMEs.


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DOI: https://doi.org/10.3059/insis.v0i0.29384

DOI (PDF): https://doi.org/10.3059/insis.v0i0.29384.g14875

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