DIGITAL RESILIENCE IN ISLAMIC COMMUNICATION: LINGUISTIC STRATEGIES FOR CROSS-CULTURAL UNDERSTANDING IN THE POST-DIGITAL ERA

Abstract

In the post-digital era, this study highlights how Islamic communicators are using linguistic strategies to build digital resilience and cross-cultural understanding in multicultural and multilingual communication spaces. This research explores the integration of Islamic communication, linguistic agility, and media literacy to create effective and ethical digital religious messages. Qualitative content analysis to examine online sermons, multilingual da'wah videos, and posts by prominent Islamic influencers. The theoretical framework refers to Digital Resilience Theory, Symbolic Interactionism, and Framing Theory, which collectively guide linguistic adaptation analysis and cultural negotiation. The findings reveal that Islamic communicators use strategies such as code switching, metaphorical framing, inclusive language, and multilingual outreach to maintain theological authenticity while improving accessibility. This method contributes to digital resilience by protecting the message of Islam from misinterpretation, misinformation, and extremism. The study concludes that effective Islamic communication in the post-digital era depends on a balanced synthesis of religious-based principles with advanced linguistic and digital competencies. This study recommends structured media literacy training for Islamic preachers and content creators, as well as the development of cross-cultural communication frameworks to navigate global discourse ethically. The importance of a strong and inclusive Islamic message in promoting peace, understanding, and unity in the digital world.