ANALYSIS OF SOCIAL MEDIA CRISIS MANAGEMENT IN MUHAMMADIYAH ZAKAT, INFAQ AND SHADAQAH COLLECTION INSTITUTIONS

Muhammad Abdul Razak Lubis

Abstract


Social media has become a strategic platform for Islamic philanthropic institutions in building public trust, including the Muhammadiyah Amil Zakat, Infaq, and Sadaqah Institution (LAZISMU). However, social media also poses potential risks to organizational reputation due to the rapid spread of negative information, public misunderstandings, and sensitive issues. This article aims to analyze social media crisis management in LAZISMU by examining relevant theories, models, and previous studies related to digital crisis communication and organizational reputation management. This study employs a qualitative approach using a literature review method. Data were collected from academic journals, books, and credible online sources discussing crisis management, social media communication, and Islamic philanthropic institutions. The analysis indicates that effective social media crisis management involves identifying potential crises, delivering rapid and coordinated responses, ensuring transparency in information clarification, and strengthening positive narratives in the post-crisis phase. Communication strategies grounded in Islamic values, professionalism, and accountability are essential in maintaining public trust. This article concludes that a comprehensive literature-based approach to social media crisis management is crucial for sustaining the reputation and credibility of Islamic philanthropic institutions in the digital era.


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References


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DOI: https://doi.org/10.3059/insis.v0i0.29974

DOI (PDF): https://doi.org/10.3059/insis.v0i0.29974.g15240

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