MAQASID SYARIAH IN THE INFLUENCE OF MOTIVATION AND PERCEPTION ON BRAND LOYALTY AND ITS IMPLICATIONS IN THE FINANCING DECISIONS

Sarwoto Sarwoto, sugianto sugianto, Hermansyah Alam

Abstract


This research was conducted in 3 (three) branch offices of PT Bank Syariah Indonesia (Persero) Tbk in North Sumatra. They are Tebing Tinggi City, Serdang Bedagai Regency, and Batu Bara Regency. The number of respondents is 200 respondents. They are MSME customers with the collectability of current financing. The sampling method used is accidental sampling. This research intends to know the view of maqasid sharia in the influence of motivation and consumer perceptions of brand loyalty and its implications for financing decisions. The Research is done by using SEM model, data processing with PLS 3.0 smart software. The research answers the influence of motivation and perception on brand loyalty and its implications for financing decisions for MSME customers. The research also reveals the maqasid sharia view of the research results.

Keywords : Motivation, Perception, Brand Loyalty, Financing Decisions, Maqasid Sharia


Full Text:

PDF

References


Alifianti Analisa Trisnawat. (2016). PENGARUH KESADARAN MEREK, LOYALITAS MEREK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBUKAAN REKENING TABUNGAN BRI SIMPEDES DI SURABAY. http://eprints.perbanas.ac.id/2199/1/ARTIKEL ILMIAH.pdf

Andreas, C. & T. Y. (2016). Pengaruh Motivasi dan Kualitas Pelayanan Terhadap Keputusan Menabung di Bank Sinarmas Syariah Padang. Manajemen Dan Kewirausahaan, 8. http://ojs.unitas-pdg.ac.id/index.php/manajemen/article/view/52

Berita media. (n.d.). BSI Buktikan Kinerja Perbankan Syariah Cemerlang di Masa Pandemi - Berita | Bank Syariah Indonesia. Net Banking. Retrieved January 19, 2022, from https://www.bankbsi.co.id/news-update/berita/bsi-buktikan-kinerja-perbankan-syariah-cemerlang-di-masa-pandemi

Ghazali, P. H. I. (2014). Structural Equation Modeling Metode alternatif dengan Partial Least Square (4th ed.). Badan Penerbit -UNDIP.

Harahap, I., Nuruddin, A., Batubara, C., Syahnan, M., & Sukiati, S. (2020). Small and Medium-Sized Enterprises (SMEs), Islamic Bank, and Religiosity. https://doi.org/10.4108/eai.8-10-2018.2288721

Hidayah, L., & Prabawani, B. (2016). Pengaruh Suku Bunga, Pelayanan Dan Kesadaran Merek (Brand Awareness) Terhadap Keputusan Pengambilan Kpr (Studi Pada Nasabah Pt Bank Tabungan Negara Kantor Cabang Semarang). Jurnal Ilmu Administrasi Bisnis, 5(4), 458465. https://ejournal3.undip.ac.id/index.php/jiab/article/view/13592

Khusna, Z. (2016). Pengaruh Persepsi Mengenai Sistem Bagi Hasil , Persepsi Laba , Mengambil Pembiayaan Mudharabah ( Studi Pada : Koperasi Jasa Keuangan Syariah Baitul Maal Wattamwil Bina Ummat Sejahtera Cabang Utama ( Kjks Bmt Bus Cu ) Lasem ). Jurnal Nominal, V(1).

Kotler, P. (2009). Manajemen Pemsaran (M. Adi (ed.); 13th ed.). PT Glora Aksara Pratama.

Masit, T. E. (2016). PENGARUH BRANDING TERHADAP PERILAKU KONSUMEN. 13(1), 4072.

Mauliansyah, R. (2015). Analisis Pengaruh Motivasi, Persepsi Kualitas dan Sikap Konsumen terhadap Keputusan Pembelian Sepeda Motor Honda di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam, 4(1), 196986.

Prastiwi, I. E. (2018). Pengaruh Persepsi Anggota Pada Sharia Compliance, Komitmen Agama dan Atribut Produk Islam Terhadap Customers Trust Yang Berdampak Pada Keputusan Menggunakan Jasa Lembaga Keuangan Syariah (Studi Pada BMT Amanah Ummah Sukoharjo). Jurnal Ilmiah Ekonomi Islam, 4(01), 28. https://doi.org/10.29040/jiei.v4i1.162

Qorib, A., & Harahap, I. (2016). Penerapan Maslahah Mursalah dalam Ekonomi Islam. Journal Analytica Islamica, 5(1), 5580. http://jurnal.uinsu.ac.id/index.php/analytica/article/view/480

Rokhmania Nurmaeni, Siti Hasanah, & Mustika Widowati. (2020). Analisis Pengaruh Hedonisme, Religiusitas, Motivasi, Dan Promosi Terhadap Keputusan Menabung Pada Bank Syariah (Studi Kasus Pada Pt Bank Bri Syariah, Tbk Kantor Cabang Pembantu Majapahit Semarang). Jurnal Tabarru: Islamic Banking and Finance, 3(2), 303312. https://doi.org/10.25299/jtb.2020.vol3(2).5730

Toriquddin, M. (2010). TEORI MAQSHID SYAR AH PERSPEKTIF.

Zainal, V. R. (2017). Islamic Marketing Management (S. Y. N. Indah (ed.); 1st ed.).


Refbacks

  • There are currently no refbacks.