IMPLEMENTATION OF DECISION SUPPORT SYSTEMS IN THE SELECTION OF E-COMMERCE MARKETPLACES FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)

Darwin Darwin, Sukiman Sukiman, Sugianto Sugianto

Abstract


MSME business actors face quite severe challenges related to business development, including the small use of information technology, even though the use of IT can increase business transformation through the speed, accuracy and efficiency of exchanging large amounts of information, especially during the COVID-19 pandemic which is still ongoing. takes place from 2019 to the present. Therefore, the role of technology is needed in encouraging the success of MSME actors to expand market access through the use of information technology based on the E-Commerce Marketplace which can be used as a modern marketing communication medium. MSME actors must make a decision to use E-Commerce that best suits their needs and circumstances. Decision-making is a process of selecting alternative actions to achieve certain goals or objectives. To assist in the decision-making process, currently we can use information technology in the form of a Decision Support System. Many approach methods that can be used in Decision Support Systems. One method that can be used is the Weighted Aggregated Sum Product Assessment (WASPAS) method. Where this research aims to be a recommendation for Micro, Small and Medium Enterprises (MSMEs)in the selection of an e-commerce marketplace as a marketing medium for MSMEs products that best suits their needs. So that by implementing this SPK, it is able to help MSMEs actors determine the most ideal marketing location according to their needss

Keywords:DSS, Marketplace, E-Commerce, Actors, MSMEs

Full Text:

PDF

References


Akhmad, KA (2015). Utilization of Social Media for MSME Marketing Development (Qualitative Descriptive Study on Distributions in Surakarta City). Scientific Journal of Information and Communication Technology, 9(1), 43-54.

Alifiandi, NW, & Fahmi, CP (2021). E-commerce Platform Selection Decision Support System With. Journal of Multimedia Education, 3(1), 3744.

Angga, S., & Richi, DA (2018). APPLICATION OF THE AHP METHOD IN CHOOSING THE MARKETPLACE. Journal of IKRA-ITH Informatics, 2(3), 61-67.

Diana, D., & Seprina, I. (2019). Decision Support System for Determining Social Assistance Recipients Applying Weighted Product Method (WPM). Journal of Information Education and Research (JEPIN), 5(3), 370. https://doi.org/10.26418/jp.v5i3.34971

Handayani, M., & Marpaung, N. (2018). Implementation of the Weight Aggregated Sum Product Assessment (Waspas) Method in the Selection of the Head of the Laboratory. Royal National Seminar (SENAR) 2018 ISSN 2622-9986 (print) STMIK Royal-AMIK Royal, ISSN 2622-6510 (online) , 9986 (September), 253 258.

Panjaitan, SM, Manik, SO, & Fau, A. (2019). Decision Support System By Applying WASPAS Method To Determine Student Teachers. 614619.

Department of Cooperatives (2008). GDP, Investment, Labor, Export Value of SMEs in Indonesia, Jakarta: Depkop

Rosita, PS (2014). Benchmarking E-Commerce Websites Using Webqual Measurement Techniques. SENTIKA

Mostofa, AF, & Majaruni, MI (2019). Teacher Performance Assessment Decision Support System Using Simple Additive Weighting Method. CAHAYAtech, 7(1), 1. https://doi.org/10.47047/ct.v7i1.1

Suginam, Emi Suryani, Sapria, Ulandari Lubis, M. (2018). Decision Support System for Poor Student Assistance Applying WASPAS and MOORA Methods. National Seminar on Information Science & Technology, 719727

Supporter, S., Feasibility, K., Analytic, A., Process, N., Izzah, K., Studies, P., Information, S., Science, F., Technology, DAN, Islam, U., Sunan , N., & Surabaya, A. (2019). The Eligibility Decision Support System for Recipients of the Family Hope Program (Pkh) Using the Analytic Network Process Algorithm.


Refbacks

  • There are currently no refbacks.