Abstract
The research objective for analyze the effect of communication credibility of Field Extension Officer for Family Planning (PLKB) towards the Increasing of family planning acceptors in Medan. Analyze credibility communication of Field Extension Officer for Family Planning (PLKB) in Medan. Analyze the increasing of Family Planning acceptor in Medan. Researcher using the paradigm of positivism as a research guideline, which is researcher defined as a process of the linear communication or causal process that reflects the communicator to alter the knowledge (attitudes or behavior) of the passive communicant. The results of the research are the communication credibility of PLKB towards the increasing of family planning acceptors in Medan has a positive and significant relation. Corellation value of Karl Spearman by 0,59 have correlation two variable can be stated there are effect of the communication credibility of PLKB towards the increasing of family planning acceptors in Medan. The communication credibility of PLKB in Medan based on the standart honesty, the professionalism, the dynamic and the objective in counselling to execution of duties everyday. Increasing of family planning acceptors in Medan achieved by organizing, implementing, monitoring and evaluation of program KB on the claim, warrants, and data.
Keywords
The credibility of communication, field extention officer, the increasing acceptors
References
Kriyantono, Rachmat. (2007). Riset Komunikasi. Jakarta: Kencana.
Levis, Leta Rafael. (1996). Komunikasi Penyuluhan Pedesaan. Bandung: Citra Aditya Bakti.
Siregar, Ice Ratnalela. (2008). Pengaruh Karakteristik Organisasi terhadap Motivasi Kerja Penyuluh Lapangan Keluarga Berencana (PLKB) di Kota Medan Tahun 2008. Tesis Program Magister Universitas Sumatera Utara.
Sumartono. (2002). Terperangkap dalam Iklan. Bandung: Alfabeta.
Zam-Zam. (2002). Kinerja Penyuluh Lapangan Keluarga Berencana (PLKB) terhadap Keberhasilan Usaha Peningkatan Pendapatan Keluarga (UPPKS) di Kota Tebing Tinggi. Tesis Program Magister AKK Universitas Sumatera Utara.