Strategi Komunikasi Samsat Medan Utara Dalam Mensosialisasikan Program Mandiri Ketuk Pintu Bagi Masyarakat Penunggak Pajak Kendaraan

Faizal Hamzah Lubis, Namira Namira

Abstract


The self-knock on door program is the latest solution from the North Medan Samsat for people who are in arrears of vehicle tax, this self-knock on door program has a very important role for the community to continue to fulfill compliance in paying PKB. The type of research used in this research is descriptive qualitative research. which aims to understand social and human phenomena by creating comprehensive and complex accounts presented using words, reporting detailed views obtained from an information source. The researcher acts as a key instrument, sampling, data sources are carried out purposively and snowball, data collection techniques are triangulation (combined) namely about communication patterns of the North Medan Samsat Office towards Motor Vehicle Taxpayers in Medan City . The results showed that tax services, tax sanctions and income levels had a significant effect on taxpayer compliance in paying motor vehicle taxes at the North Medan Samsat


Keywords


Independent Program Knock on Doors, Communication Strategy, North Medan Samsat

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References


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DOI: https://doi.org/10.30596/keskap.v2i2.16058

DOI (PDF): https://doi.org/10.30596/keskap.v2i2.16058.g9857

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KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik

Alamat Editor:

Gedung C

Fakultas Ilmu Sosial dan Ilmu Politik

Universitas Muhammadiyah Sumatera Utara

Jln. Kapten Mukhtar Basri No.3 Medan 20238

email: jurnalkeskap@umsu.ac.id