KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik merupakan jurnal yang menggunakan model peer review yang dapat diakses secara online. Tujuannya adalah untuk menerbitkan jurnal yang memuat artikel-artikel berkualitas yang mampu memberikan pemikiran dari perspektif teoretis dan empiris untuk kemajuan teknologi dan pendidikan. Tulisan-tulisan di jurnal ini secara signifikan akan memberikan kontribusi pada pemikiran kritis di bidang ilmiah, khususnya di bidang Ilmu Sosial Humaniora, Kesejahteraan Sosial, Komunikasi dan Ilmu Administrasi Cakupan bidang-bidang yang terdapat dalam KESKAP Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik meliputi bidang-bidang berikut: Kesejahteraan Sosial Ilmu Sosial Sosiologi Politik Budaya dan Masyarakat Budaya dan Bahasa Multikulturalisme Globalisasi Komunikasi Kemiskinan Administrasi Publik dan Masalah Sosial. Artikel yang diterbitkan berdasarkan hasil penelitian dan tinjauan literatur dengan metodologi penelitian yang dapat diterima, studi kualitatif, studi kuantitatif, atau kombinasi keduanya, analisis statistik, studi kasus, penelitian lapangan, dan studi sejarah. Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik menerima naskah dari berbagai kalangan terkait, seperti peneliti terkait, dosen, mahasiswa, pembuat kebijakan, ilmuwan dan lainnya.
Strategi Komunikasi Dinas Kependudukan dan Catatan Sipil dalam Pelayanan Administrasi Kependudukan melalui Program BERLAYAR di Kabupaten Batu Bara
Civil registration services are public services that play a crucial role in ensuring the legal identity of citizens and meeting other service needs. In practice, civil registration services still face challenges such as limited access to services, geographical conditions of the region, and the public’s low understanding of the importance of civil registration documents. As a solution, the Batu Bara Regency Government launched the BERLAYAR Program (Regent’s Synergy in Serving the Community) to bring services closer to the public. However, the effectiveness of this program heavily depends on communication strategies to ensure service information is conveyed optimally. This study examines the communication strategies of the Batu Bara Regency Population and Civil Registry Office in providing population administration services through the BERLAYAR Program. This study employs a qualitative descriptive research design. Data were collected through interviews, observations, and documentation involving functional officials, field staff, and the public as service recipients. The results indicate that communication strategies within the BERLAYAR Program are implemented through the stages of research, planning, implementation, evaluation, and reporting. Information dissemination is carried out through interagency coordination, the use of social media, and direct face-to-face communication with the public. This communication strategy helps make it easier for the public to access civil registration services and increases public awareness of the importance of civil registration documents.
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Pengaruh Model Komunikasi Guru Berbasis Realistic Approach Terhadap Peningkatkan Kreativitas Siswa SMA Negeri 6 Binjai
This study aims to determine the influence of teacher communication models based on realistic approaches on increasing student creativity at SMA Negeri 6 Binjai. The method used is a quantitative approach with a descriptive type of research. The research population consisted of students in class X (classes 105 and 107) with a sample of 64 respondents determined using the total sampling technique. The data collection technique was carried out through a questionnaire with a Likert scale. Data were analyzed using Pearson's Product Moment correlation test, significant test, simple linear regression, and determination test. The results of the study show that the teacher communication model based on a realistic approach has a positive and significant influence on increasing student creativity. This approach is able to encourage students to be more active, think critically, and produce diverse ideas and solutions in the learning process. Thus, the application of a realistic approach-based communication model is effective in increasing student creativity in the school environment.
Komunikasi Persuasif Orang Tua dalam Mencegah Pernikahan Dini pada Remaja di Desa Bandar Klippa
This study aims to describe the persuasive communication carried out by parents in preventing early marriage among adolescents in Bandar Klippa Village, Percut Sei Tuan District, Deli Serdang Regency. This research employs a qualitative descriptive method with data collection techniques through interviews, observation, and documentation. The research subjects consisted of two parents as primary informants and two adolescents as supporting informants. The results show that parents consistently apply persuasive communication through repeated advice, enforcement of rules and restrictions in social interactions, and emphasis on the importance of education and readiness before marriage. Parents also use the association technique by presenting real examples from the surrounding environment, the arrangement technique through emotional approaches, and the reward technique by describing the benefits of delaying marriage. The continuous persuasive communication has proven to influence adolescents' perspectives, leading them to prioritize education and the future over early marriage.
Komunikasi Organisasi Pimpinan Dengan Karyawan Dalam Menjaga Kualitas Produksi Karet di PT. Bridgestone Sumatra Rubber Estate
This research is motivated by the complexity of the work system at PT. Bridgestone Sumatera Rubber Estate, where coordination between leaders and employees in the Quality Control (QC) Department is a determining factor in product quality consistency. This study aims to describe the effectiveness of organizational communication between leaders and employees in maintaining rubber production quality at PT. Bridgestone Sumatera Rubber Estate. This research employs a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation involving one QC Department manager and four QC employees. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that organizational communication runs effectively through four functions: informative through shift briefings, visual discussions, and WhatsApp groups; regulative through participatory SOP socialization based on flowcharts; persuasive through a diagnostic approach when procedural violations occur; and integrative through a two-way communication system formalized in shift reporting forms. The notable finding of this study is the application of the HORENSO system (Houkoku, Renraku, Soudan), which makes communication responsibility not merely about delivering a message but ensuring the message is understood by the recipient, as well as the SPT procedure (Stop, Call, Wait) as a standardized emergency communication mechanism. 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Name="List Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <![endif]--> This research is motivated by the complexity of the work system at PT. Bridgestone Sumatera Rubber Estate, where coordination between leaders and employees in the Quality Control (QC) Department is a determining factor in product quality consistency. This study aims to describe the effectiveness of organizational communication between leaders and employees in maintaining rubber production quality at PT. Bridgestone Sumatera Rubber Estate. This research employs a qualitative approach with a descriptive method. Data were collected through observation, interviews, and documentation involving one QC Department manager and four QC employees. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that organizational communication runs effectively through four functions: informative through shift briefings, visual discussions, and WhatsApp groups; regulative through participatory SOP socialization based on flowcharts; persuasive through a diagnostic approach when procedural violations occur; and integrative through a two-way communication system formalized in shift reporting forms. The notable finding of this study is the application of the HORENSO system (Houkoku, Renraku, Soudan), which makes communication responsibility not merely about delivering a message but ensuring the message is understood by the recipient, as well as the SPT procedure (Stop, Call, Wait) as a standardized emergency communication mechanism. This research concludes that structured, two-way organizational communication grounded in a strong work culture directly contributes to the success of rubber production quality control.
Komunikasi Pemasaran Showroom Ridho Mobil dalam Memenuhi Kebutuhan Transportasi Pribadi Masyarakat di Kota Pematang Siantar
The development of digital technology has transformed marketing communication patterns in the automotive business, including used car showrooms in mid-sized cities. Ridho Mobil Showroom, as a used car trading business in Pematang Siantar City, is required to develop effective marketing communication strategies to meet the community's personal transportation needs. This study aims to determine how the marketing communication of Ridho Mobil Showroom fulfills the personal transportation needs of the community. A qualitative descriptive method was used, with data collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model comprising data reduction, data presentation, and conclusion drawing through source triangulation. The results show that Ridho Mobil Showroom has implemented an Integrated Marketing Communication (IMC) approach through the integration of five marketing communication mix elements: advertising via TikTok, Instagram, and Facebook; sales promotion through cash installment programs and discounts; consultative and educative personal selling; public relations based on business networking and word-of-mouth; and direct/digital marketing via WhatsApp and marketplace platforms. Digital marketing serves as the initial stimulus to attract consumer interest, while personal selling is the primary determinant of purchase decisions. The IMC integration strategy has effectively met the community's personal transportation needs, evidenced by efficient transaction processes, diverse unit availability, transparent vehicle condition information, and high consumer satisfaction.
Komunikasi Organisasi Dalam Mengoptimalkan Kinerja dan Disiplin Kerja Karyawan di PT. Alfa Scorpii Sentral Yamaha Medan
Organizational communication is an important factor in a company because it plays a role in conveying information, coordinating work, and establishing working relationships between leaders and employees that can affect work performance and discipline. This study aims to determine the role of organizational communication in optimizing employee work performance and discipline at PT. Alfa Scorpii Sentral Yamaha Medan. This study uses a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation with six informants consisting of one supervisor and five employees selected using purposive sampling. The results of the study indicate that organizational communication is carried out through work briefings, internal meetings, and digital communication media such as WhatsApp groups to convey information and work instructions. Employee work performance and discipline are generally classified as good, as seen from the ability of employees to achieve work targets and compliance with working hours and standard operating procedures (SOPs). Thus, organizational communication plays an important role in improving employee work performance and discipline.
Representasi Human Interest Pada Foto Pemulung Anak-Anak Dalam Majalah Seratamata Edisi 1
This study aims to analyze the representation of human interest in photographs of child scavengers published in Seratamata Magazine Issue 1. The phenomenon of children working as scavengers is a social reality often found in urban areas and reflects social inequality and structural poverty. In visual media, photojournalism not only functions as documentation but also shapes public perceptions of social realities. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis. The primary data consist of photographs of child scavengers published in Seratamata Magazine Issue 1, which are analyzed as visual texts. Data were collected through documentation and literature study. The analysis was conducted through three levels of meaning: denotation, connotation, and myth. The results show that the photographs strongly represent human interest values through facial expressions, body language, and the landfill environment where the children carry out their activities. At the denotative level, the photos depict children collecting recyclable waste. At the connotative level, the images convey meanings related to life struggles, economic burdens, and social conditions that force children to work at an early age. At the myth level, the photographs represent structural poverty in urban society where childhood is not always associated with play and education. 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Name="List Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <![endif]--> This study aims to analyze the representation of human interest in photographs of child scavengers published in Seratamata Magazine Issue 1. The phenomenon of children working as scavengers is a social reality often found in urban areas and reflects social inequality and structural poverty. In visual media, photojournalism not only functions as documentation but also shapes public perceptions of social realities. This research uses a descriptive qualitative approach with Roland Barthes’ semiotic analysis. The primary data consist of photographs of child scavengers published in Seratamata Magazine Issue 1, which are analyzed as visual texts. Data were collected through documentation and literature study. The analysis was conducted through three levels of meaning: denotation, connotation, and myth. The results show that the photographs strongly represent human interest values through facial expressions, body language, and the landfill environment where the children carry out their activities. At the denotative level, the photos depict children collecting recyclable waste. At the connotative level, the images convey meanings related to life struggles, economic burdens, and social conditions that force children to work at an early age. At the myth level, the photographs represent structural poverty in urban society where childhood is not always associated with play and education. Thus, the photographs function not only as visual documentation but also as media that build empathy and social awareness toward the lives of child scavengers
Strategi Komunikasi Pemasaran Dalam Menarik Minat Calon Jemaah Pada Program Tabungan Umroh PT. Safarindo Albarokah
This study examines the marketing communication strategy implemented by PT Safarindo Albarokah in attracting prospective pilgrims to participate in the umrah savings program. The increasing public interest in performing umrah, coupled with financial limitations, has encouraged the emergence of savings-based programs as an alternative solution. This research uses a qualitative descriptive approach with an interpretive paradigm. Data were collected through in-depth interviews, observation, and documentation involving internal company informants and prospective pilgrims. Data analysis employed the interactive model of Miles and Huberman, including data collection, reduction, display, and conclusion drawing. The findings indicate that PT Safarindo Albarokah applies marketing communication strategies through the marketing mix (4P), namely product, price, place, and promotion. The company emphasizes transparent information delivery, flexible savings schemes, strategic service accessibility, and the use of both direct communication and digital media. These strategies contribute to building trust, increasing understanding, and encouraging interest among prospective pilgrims. The study concludes that effective communication strategies play a significant role in influencing public interest and decision-making toward umrah savings programs.<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> 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Name="List Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <![endif]--> This study examines the marketing communication strategy implemented by PT Safarindo Albarokah in attracting prospective pilgrims to participate in the umrah savings program. The increasing public interest in performing umrah, coupled with financial limitations, has encouraged the emergence of savings-based programs as an alternative solution. This research uses a qualitative descriptive approach with an interpretive paradigm. Data were collected through in-depth interviews, observation, and documentation involving internal company informants and prospective pilgrims. Data analysis employed the interactive model of Miles and Huberman, including data collection, reduction, display, and conclusion drawing. The findings indicate that PT Safarindo Albarokah applies marketing communication strategies through the marketing mix (4P), namely product, price, place, and promotion. The company emphasizes transparent information delivery, flexible savings schemes, strategic service accessibility, and the use of both direct communication and digital media. These strategies contribute to building trust, increasing understanding, and encouraging interest among prospective pilgrims. The study concludes that effective communication strategies play a significant role in influencing public interest and decision-making toward umrah savings programs
Strategi Komunikasi Pimpinan Dalam Menangani Konflik Internal Di IndiHome Branch Medan
This study aims to describe leadership communication strategies in handling internal conflicts at IndiHome Branch Medan. Internal conflict is part of organizational communication dynamics that arises due to differences in perception, miscommunication, and differences in task understanding in the workplace. This study uses a qualitative approach with a descriptive research type to understand communication phenomena based on informants’ experiences. Data collection techniques were conducted through structured interviews with five informants consisting of one leader and four employees, supported by documentation. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The results show that leaders apply persuasive, dialogical, and situational communication strategies in handling internal conflicts. The communication process begins with clarification and information gathering, followed by direct discussions and two-way communication to achieve mutual understanding before making decisions. In addition, leaders utilize internal communication media to obtain initial information and apply one-way communication in certain situations that require quick and firm decisions. 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6"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <![endif]--> This study aims to describe leadership communication strategies in handling internal conflicts at IndiHome Branch Medan. Internal conflict is part of organizational communication dynamics that arises due to differences in perception, miscommunication, and differences in task understanding in the workplace. This study uses a qualitative approach with a descriptive research type to understand communication phenomena based on informants’ experiences. Data collection techniques were conducted through structured interviews with five informants consisting of one leader and four employees, supported by documentation. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The results show that leaders apply persuasive, dialogical, and situational communication strategies in handling internal conflicts. The communication process begins with clarification and information gathering, followed by direct discussions and two-way communication to achieve mutual understanding before making decisions. In addition, leaders utilize internal communication media to obtain initial information and apply one-way communication in certain situations that require quick and firm decisions. Thus, leadership communication strategies function not only to resolve conflicts but also to maintain communication stability and harmonious working relationships within the organization.
Peran Hubungan Masyarakat Yayasan Kursus Bahasa Inggris Best Binjai Dalam Pengelolaan Isu Dan Pembentukan Citra Positif
This study is motivated by the intense competition among both local and online English course institutions, which demands a strategic public relations role in managing issues and building a positive image. The BEST Binjai English Course Foundation faces external challenges such as perceptions of value for money and the need for responsive communication. A descriptive qualitative approach was employed. Data were collected through semi-structured interviews, field observations, and documentation studies. Nine informants were selected using purposive sampling, consisting of public relations staff, foundation employees, instructors, and parents. Data analysis followed Creswell’s model, including data reduction, data display, and conclusion drawing. Findings show that PR manages issues through systematic complaint handling, internal coordination, and responsive communication. PR roles reflect Cutlip’s four functions, communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. Positive image building is achieved through excellent service, need-based programs (private classes, integrated curriculum, parent reports), and optimized interpersonal, group, and social media. The strategy’s effectiveness is evidenced by parent testimonials citing ease of communication, quick responsiveness, and significant improvement in their children’s English skills.<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin 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Priority="34" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/> <w:LsdException 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<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" SemiHidden="true" UnhideWhenUsed="true" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" SemiHidden="true" UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/> <w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/> <w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/> <w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/> <w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/> <w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/> <w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 1"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 1"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 1"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 2"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 2"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 2"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 3"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 4"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 6"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/> 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Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 1"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 1"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 2"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 2"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 2"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 3"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 4"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 6"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 6"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Hyperlink"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Hashtag"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Unresolved Mention"/> <w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true" Name="Smart Link"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <![endif]--> This study is motivated by the intense competition among both local and online English course institutions, which demands a strategic public relations role in managing issues and building a positive image. The BEST Binjai English Course Foundation faces external challenges such as perceptions of value for money and the need for responsive communication. A descriptive qualitative approach was employed. Data were collected through semi-structured interviews, field observations, and documentation studies. Nine informants were selected using purposive sampling, consisting of public relations staff, foundation employees, instructors, and parents. Data analysis followed Creswell’s model, including data reduction, data display, and conclusion drawing. Findings show that PR manages issues through systematic complaint handling, internal coordination, and responsive communication. PR roles reflect Cutlip’s four functions, communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. Positive image building is achieved through excellent service, need-based programs (private classes, integrated curriculum, parent reports), and optimized interpersonal, group, and social media. The strategy’s effectiveness is evidenced by parent testimonials citing ease of communication, quick responsiveness, and significant improvement in their children’s English skills