The Development Model of Store Atmosphere in Culinary Business to Increase the Purchasing Interest of Society in the Sub-District of Percut Sei Tuan

Nel Arianty

Abstract


Culinary business has a lot of competition which is faced by business actors. So, in the culinary business, it demands every effort to be able to compete and to defend against competitors.


Keywords


Store Atmoshpere, Culinary Business, Purchasing Interest of Society

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References


Bank Mandiri Indonesia (2015). Industry update. Retrieved June 6, 2015, from http://www.bankmandiri.co.id

Barry, Berman dan Evans, Joel, 1997, Marketing, Seventh edition, New Jersey: Pretice Hall. Inc.

Bearman. 2007. Retail Management: A Strategic Approch, Ninth Edition, Pretice hall Englewood, Cliffs.


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