DEVELOPMENT OF STORE ATMOSPHERE ON CULINARY EFFORTTS TO INCREASE INTEREST IN BUYING PUBLIC, IN DISTRICT OF PERCUT SEI TUAN
Abstract
Currently, many businesses engaged in culinary efforts with a view from the simple to modern. Thus the competition faced by the culinary business operators will be even greater in term of attracting the attention of consumers.
Keywords
store atmosphere, culinary enterprises, interest buy community
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Alma, Buchari.; 2009. Manajemen Pemasaran dan Pemasaran Jasa, Edisi Pertama, Cetakan Kedua, Bandung: Penerbit Alfabeta.
Basu, Swastha & Irawan, 2001, Manajemen Pemasaran Modern< Liberty. Yogyakarta.
Berman, Barry dan Evans, Joel R. 2004. Retail Management A Strategic Apporoach. Ninth Edition. New Jersey: Pearson Education International.
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