DEVELOPMENT OF STORE ATMOSPHERE ON CULINARY EFFORTTS TO INCREASE INTEREST IN BUYING PUBLIC, IN DISTRICT OF PERCUT SEI TUAN

Nel Arianty

Abstract


Currently, many businesses engaged in culinary efforts with a view from the simple to modern. Thus the competition faced by the culinary business operators will be even greater in term of attracting the attention of consumers.


Keywords


store atmosphere, culinary enterprises, interest buy community

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References


Alma, Buchari.; 2009. Manajemen Pemasaran dan Pemasaran Jasa, Edisi Pertama, Cetakan Kedua, Bandung: Penerbit Alfabeta.

Basu, Swastha & Irawan, 2001, Manajemen Pemasaran Modern< Liberty. Yogyakarta.

Berman, Barry dan Evans, Joel R. 2004. Retail Management A Strategic Apporoach. Ninth Edition. New Jersey: Pearson Education International.


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