Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening

Nur Sakinah, Fani Firmansyah

Abstract


This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples were taken as many as 100 respondents who were determined by purposive sampling technique. The results showed that Product Quality had an effect on Purchase Decisions with a significance of 0.016 <0.05. Price has an effect on Purchase Decision with a significance value of 0.000 <0.05. Buying Interest has an effect on Purchase Decision with a significance value of 0.002 <0.05. This study also shows that Purchase Interest is able to be a mediating variable between Product Quality on Purchase Decisions and Price on Purchase Intention.


Keywords


Product Quality, Price, Purchase Decision, and Purchase Intention

Full Text:

PDF PDF

References


AISI. Asosiasi Industri Sepeda Motor Indonesia (Indonesian Motorcycle Industry Association)

Amrullah, A. R., & Agustin, S. (2016). Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Honda Beat. Jurnal Ilmu Dan Riset Manajemen, 5(7), 15. https://adoc.tips/pengaruh-kualitas-produk-harga-dan-citra-merek-terhadap-kepu.html

Arfan, M. F., Fauzi, P. A., & Rini, E. S. (2019). The Effect of Promotion , Price Perception and Product Quality on Purchasing Weaving Decisions on Consumers of Raki Weaving Assisted by Deli Serdang Cooperative Service. International Journal of Research and Review, 6(July), 349360.

Bagaskara, A. M. (2014). Pengaruh Kualitas Produk, Harga Dan Citra Merek Tehadap Keputusan Pembelian Sepeda Motor Honda Vario Di Semarang. Skripsi, 1105.

Darmawan, M. D. (2018). The Effect of Price, Product Quality, Promotion, Social Factor, Brand Image on Purchase Decision Process of Loop Product on Youth Segment (Case Study of PT Telekomunikasi Selular). International Seminar & Conference on Learning Organization, 6(6), 294309.

Dewi, R. N. T. (2019). Pengaruh Kualitas Produk, Citra Merek Dan Celebrity Endorser Terhadap Keputusan Pembelian Smarthphone Melalui Minat Beli Sebagai Variabel Intervening. Ejournal Administrasi Bisnis, 7(4, 2019), 414.

Fatmawati, N., & Soliha, E. (2017). Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic Honda. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 10(1), 1. https://doi.org/10.20473/jmtt.v10i1.5134

Ghozali, I. (2013). Ghozali, Imam (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro.

Kotler, P. (2012a). Kotler P. Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Educ Int. 2012. Pearson Education International.

Kotler, P. (2012b). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International, 817, 1.

Mega, puspita cindy, & Agung, B. (2020). Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Pada Rocket Chicken Wolter Monginsidi di Kota Semarang. Jurnal Administrasi Bisnis, 9(3), 175185.

Muliasari., Dewi. (2019). The Effect Of Product Price and Product Quality On Purchasing Decisions For Samsung Brand Handphone Among STIE AAS Surakarta Students. International Journal Of Economic, Business and Accounting Research. 3(4),501-506

Pardede, R., & Haryadi, T. Y. (2017). Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Yang Dimediasi Kepuasan Konsumen. Journal of Business & Applied Management, 10(1). https://doi.org/10.30813/jbam.v10i1.870

Rachbini, W. (2018). The Impact of Consumer Trust, Perceived Risk, Perceived Benefit on Purchase Intention and Purchase Decision. International Journal of Advanced Research 6(1), 1036-1044. https://doi.org/10.21474/IJAR01/6317

Rawung, D. R., Oroh, S., & Sumarauw, J. S. (2015). Analisis Kualitas Produk, Merek Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Pratama Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3), 12981308.

Rosanti, N., Karta Negara Salam, & Panus. (2021). The Effects of Brand Image and Product Quality on Purchase Decisions. Quantitative Economics and Management Studies, 2(6), 365-375. https://doi.org/10.35877/454RI.qems360

Sani, A., & Maharani, V. (2013). Metodologi Penelitian Manajemen Sumber Daya Manusia. Teori, Kuesioner, Dan Analisis Data. UIN Maliki Press.

Santoso, S. (2001). SPSS Versi 10 Mengolah Data Statistik Secara Profesional. Jakarta: PT Elex Media Komputindo, 422433.

Sudaryanto., Suroso, I., Hanim, A., Pansiri, J., & Umama,T.L. (2021). Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia. Innovative Marketing , 17(1), 130-142.

Supangkat, A. H. (2017). Pengaruh Citra Merek, Kualitas Produk, Harga Terhadap Keputusan Pembelian Tas di Intako Aditya. Jurnal Ilmu Dan Riset Manajemen, 6(9), 119.

Sylvia, R. (2020). No Title.

Tewal, B., Montjai, O., & Lengkong, V. P. . (2014). Motivasi, Sikap Dan Minat Beli Konsmen Pengaruhnya Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pt. Hasjrat Abadi Sentral Yamaha Manado. Jurnal EMBA, 2(4), 3545.

Yustiawan, O., & Prijati. (2016). Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Honda Vario. Jurnal Ilmu Dan Riset Manajemen, 5(2), 120.




DOI: https://doi.org/10.30596/jimb.v22i2.7100

Refbacks

  • There are currently no refbacks.


Creative Commons License
Jurnal Ilmiah Manajemen Dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

  

ISSN 1693-7619 (print) | ISSN 2580-4170 (online)

 

View My Stats