Arianty, Nel, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara, Indonesia
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Vol 24, No 2 (2023): OKTOBER 2023 - MARET 2024 - Articles
Store Atmosphere, Diskon Harga dan Impulse Buying: Peran Mediasi Positive Emotion dalam Konteks Pengalaman Belanja
Abstract PDF
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ISSN 1693-7619 (print) | ISSN 2580-4170 (online)