A POTENTIAL APPROACH TO THE USE OF ARTIFICIAL INTELLIGENCE IN TRADEMARK VERIFICATION PROCESS

Novita Sartika Elisabeth Napitupulu, Yan Putra Jalo Situmorang

Abstract


Artificial Intelligence (AI) is undeniably impacting many aspects of life, including legal fields. Many countries are now focused on developing AI in many sectors, such as governmental services. In relation to the plan of the Government of Indonesia to provide faster public services, AI can be expected to be a catalyst and support in the field of the Intellectual Property Rights verification process, specifically trademark. By now, the process may take several times to arrive at the final decision before the certificate of IP Rights ownership is given to the applicant. This is due to the necessity of the details that need to be checked to guarantee the originality of the application of the IP rights. This paper will discuss the possibility of how AI can be a helpful breakthrough to innovate in assisting the intellectual property rights verification process under the supervision of the Ministry of Law and Human Rights in Indonesia.


Full Text:

PDF

References


Benjamin Alarie, Anthony Niblett and Albert H Yoon, ‘How Artificial Intelligence Will Affect the Practice of Law’ (2018) 68 (Supplement 1) University of Toronto Law Journal 106.

Bernd Carsten Stahl and David Wright, ‘Ethics and Privacy in AI and Big Data: Implementing Responsible Research and Innovation’ (2018) 16(3) IEEE Security & Privacy 26.

Cynthia Rudin and Joanna Radin, ‘Why Are We Using Black Box Models in AI When We Don’t Need To? A Lesson from an Explainable AI Competition’ (2019) 1(2) Harvard Data Science Review.

Dan Milmo, ‘ChatGPT Reaches 100 Million Users Two Months after Launch’, The Guardian (online, 2 February 2023) .

Des Butler, ‘A Tort of Invasion of Privacy in Australia?’ (2005) 29(2) Melbourne University Law Review 339.

Eka NAM Sihombing, Cynthia Hadita ,’Penelitian Hukum’ (2022) Setara Press

Eko Eddya Supriyanto, Hardi Warsono and Augusin Rina Herawati, ‘Literature Study on the Use of Big Data and Artificial Intelligence in Policy Making in Indonesia’ (2021) 12(2) Administratio 139, 140.

Elliott Cook, ‘Blue Skies Ahead: A Retrospective and Prospective Look at Technology in the Legal Professions’ (2017) 25(2) Journal of Law, Information and Science 176, 200.

European Commission. AI Watch: Defining Artificial Intelligence : Towards an Operational Definition and Taxonomy of Artificial Intelligence. (2020) Joint Research Centre Publication Office 4.

Granit Curri,’ Intellectual property law – age of internet, (2016) Academic Journal of Interdisciplinary Studies Vol. 5 No. 3 S1

How AI Will Revolutionise Trademark Searches - World Trademark Review’ (online, 2 July 2019) .

How Trademark Lawyers Use AI, Paul Hunter’ (online, 26 June 2023) .

James Curzon et al, ‘Privacy and Artificial Intelligence’ (2021) 2(2) IEEE Transactions on Artificial Intelligence.

James Vincent, ‘Putin Says the Nation That Leads in AI “Will Be the Ruler of the World”’, The Verge (online, 4 September 2017) .

Karen Yeung, ‘A Study of the Implications of Advanced Digital Technologies (Including AI Systems) for the Concept of Responsibility Within a Human Rights Framework’ (2018) SSRN Scholarly Paper No. 328602.

Katherine Medianik, ‘Artificially Intelligent Lawyers: Updating the Model Rules of Professional Conduct in accordance with the New Technological Era Notes’ (2017) 39(4) Cardozo Law Review 1497, 1498.

Kristalina Georgieva, AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. IMF(Online, 14 January 2024) .

Matthew Humerick, ‘Taking AI Personally: How the E.U. Must Learn to Balance the Interests of Personal Data Privacy & Artificial Intelligence Comments’ (2017) 34(4) Santa Clara High Technology Law Journal 393.

Maulana Reyza Alfaris Rahmadi Indra Tektona, Nuzulia Kumala Sari, “Quo Vadis Undang-Undang Hak Cipta Indonesia: Perbandingan Konsep Ciptaan Artificial Intelligence Di Beberapa Negara,” NEGARA HUKUM 12, no. 2 (2021).

Maulana Reyza Alfaris Rahmadi Indra Tektona, Nuzulia Kumala Sari, “Quo Vadis Undang- Undang Hak Cipta Indonesia: Perbandingan Konsep Ciptaan Artificial Intelligence Di Beberapa Negara,” NEGARA HUKUM 12, no. 2 (2021).

Maverick, J. B, ‘Trade Name vs. Trademark: What’s the Difference? ’ Investopedia (online, 26 December 2022) ,

Reed Smith LLP-Katrina M Kershner et al, ‘Entertainment and Media Guide to AI: Legal Issues of AI in the Entertainment and Media Sector Part 1 -IP: Trademarks, Patents and Trade Secrets’, Lexology (5 February 2024) (‘Entertainment and Media Guide to AI’).

The United States Patent and Trademark Office.’ How long does it take to register?’ (n.d.),< https://www.uspto.gov/trademarks/basics/how-long-does-it-take-register>

The Legal Issues Presented by Generative AI, MIT Sloan’ (online, 28 August 2023) .

Theo Araujo et al, ‘In AI We Trust? Perceptions about Automated Decision-Making by Artificial Intelligence (2020) 35(3) AI & Society 611.

Tuomas Mylly et al (eds), ‘The Transformation of Global Intellectual Property Protection: General Introduction’ in Global Intellectual Property Protection and New Constitutionalism: Hedging Exclusive Rights (Oxford University Press, 2021)

Valentine Millot, "Trademarks as an Indicator of Product and Marketing Innovations", OECD Science, Technology and Industry Working Papers, No. 2009/06, (Paris, OECD Publishing, 2009).

WIPO Launches State-of-the-Art Artificial Intelligence-Based Image Search Tool for Brands’ (online, 1 April 2019) .

World Intellectual Property Organization, ‘What is Intellectual Property?’(online,2020)

Zichun Xu, ‘Human Judges in the Era of Artificial Intelligence: Challenges and Opportunities’ (2022) 36 (1)Applied Artificial Intelligence 5.




DOI: https://doi.org/10.30596/nomoi.v5i1.19330

Refbacks

  • There are currently no refbacks.