Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Makanan Kripik Seblak Bantet (Studi Kasus Masyarakat Desa Bumiharjo)

Dewi Arnum Sari, Annisa Syahdila Malik Batu Bara

Abstract


ABSTRACT

The purpose of this study was to determine whether product quality and price had a major influence on purchasing decisions in the village of Bumi Harjo, sub-district of Buay Buhaga. The method used in this research is the method of collecting questionnaire data and data analysis. The results of this study show that product quality and price variables have a significant and significant influence on purchasing decisions.

Keywords: Product Quality, Price, Purchase Decision


Full Text:

PDF

References


Tjiptono, F. (2008). Strategi Pemasaran. Edisi 3. Andi, Yogyakarta. Tjiptono, Fandy. 2010. Strategi Pemasaran. Edisi ketujuh.Yogyakarta : Andi.

Dinawan. 2010. Kualitas Produk : Alat Strategi Yang Penting, Free Press. Jakarta : PT Raja Grafindo Persada.

Kotler, Philip and Gary Armstrong. 2012. Prinsip-prinsip Pemasaran. Edisi 13.Jilid 1. Jakarta: Erlangga.

William J. Stanton, 2008, Prinsip Pemasaran, Edisi ketujuh, jilid 2, cetakan keempat. Gelora Aksara Pratama, Jakarta.

Vivil Yazia. 2014. Pengaruh Kualitas Produk, Harga, dan Iklan Terhadap Keputusan Pembelian Hanphone Blackberry (Studi Kasus Blackberry Center Veteran Padang), ECONOMICA, Vol.2, No.2, hal.165-173.

Lestari, Indah Ayu. (2015). Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Klinik Erha Skin Cirebon).Institut Agama Islam Negeri Syekh Nurjati Cirebon.

Suharno dan Yudi Sutarso. 2010. Marketing In Practice. Yogyakarta: Graha Ilmu.


Refbacks

  • There are currently no refbacks.