Penguatan Karakteristik Dan Kompetensi Kewirausahaan Untuk Meningkatkan Kinerja Umkm

Hanifa Yasin

Abstract


Karakteristik dan kompetensi kewirausahan merupakan dua fakor penting yang diperlukan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk menghadapi tantangan lingkungan dalam dunia bisnis yang dinamis dan mencapai kinerja bisnis tinggi. Penelitian ini bertujuan untuk menguji pengaruh karakteristik kewirausahaan dan kompetensi kewirausahaan terhadap kinerja UMKM. Penelitian dilakukan pada UMKM di Kabupaten Kubu Raya. Sampel penelitian sebanyak 184 UMKM yang ditentukan melalui metode purposive sampling. Data dikumpulkan melalui survei dengan penyebaran kuesioner. Teknik analisis data menggunakan model persamaan struktural dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa karakteristik kewirausahaan berpengaruh positif signifikan terhadap kompetensi kewirausahaan, namun karakteristik kewirausahaan tidak berpengaruh signifikan terhadap kinerja UMKM dan kompetensi kewirausahaan berpengaruh positif signifikan terhadap kinerja UMKM.Hasil penelitian juga mengindikasikan bahwa kompetensi kewirausahaan memediasi penuh hubungan antara karakteristik kewirausahaan dan kinerja UMKM.


Keywords


karakteristik kewirausahaan, kompetensi kewirausahaan, kinerja UMKM

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References


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DOI: https://doi.org/10.30596/maneggio.v6i2.17963

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