Semiotic Analysis of Jokowi's Political Meme "the King of Lip Service" and "YNTKTS" as Media for Criticism in the Digital Age

Shakilah Faliha, Kinkin Yuliaty Subarsa Putri

Abstract


New media have not only made significant changes to people's communication patterns but have also built a new system called cyber-democracy. One of the phenomena that are now a place for cyber-democracy and we can find it in the density of content on the internet is memes. Memes, now referred to as internet memes, are considered promotional media that can reach a broader audience in a short time and are used by social media users as a new medium of communication to express humour with a satirical meaning. One is how memes are used to voice political aspirations and criticism or commonly known as political memes. One of the political memes that had gone viral was a political meme about President Joko Widodo on social media Twitter. Therefore, this study aims to analyze the semiotic elements in Joko Widodo's political meme circulating on social media Twitter using Charles Sanders Peirce's semiotic analysis and explain how the condition of Indonesian democracy with memes as media criticism in the digital era. The results of the study revealed that the meme did not disappoint the public towards President Joko Widodo and how democracy was limited by the Indonesian government which still did not fully accept political humour as a form of criticism.


Full Text:

PDF

References


Adha, S. S., & Mahadian, A. B. (2021). Analisis Meme Politik Among Us # Dprimpostor ( Analisis Semiotika Meme Among Us # DPRIMPOSTOR Dalam Perbincangan Isu Politik di Twitter ). E-Proceeding of Management, 8(5), 66646675.

Allifiansyah, S. (2016). Kaum Muda , Meme , dan Demokrasi Digital di Indonesia. Jurnal ILMU KOMUNIKAS, 13(2), 151164.

Anwar, F. (2018). Kritik Sosial Dalam Naskah Drama Alangkah Lucunya Negeri Ini Karya Deddy Mizwar. Jurnal Bahasa Dan Sastra, 3(6), 115.

Ashari, A., & Mahadian, A. B. (2020). Kritik Comic dalam Kompetisi Kritik DPR 2018 sebagai Praktik Demokrasi. Jurnal Komunikasi, 14(April), 139154. https://doi.org/10.20885/komunikasi.vol14.iss2.art3

Beskow, D. M., Kumar, S., & Carley, K. M. (2020). The Evolution of Political Memes : Detecting and Characterizing Internet Memes with Multi-modal Deep Learning. Information Processing & Management, 57(2), 03.

Canning, D., & Reinsborough, P. (2017). RE : I MAGINING and change the world (1st ed.).

Donovan, J., & Friedberg, B. (2019). SOURCE HACKING. Media Manipulation in Practice, 4.

Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 3354. https://doi.org/10.21831/hum.v21i1.

Fitria, R. (2017). Analisis Semiotika Charles Sanders Peirce Dalam Iklan Kampanye Pasangan Calon Gubernur Dan Wakil Gubernur Provinsi Bengkulu Tahun 2015. Manhaj, 1(1), 4450.

Hamid, A. I. (2020). Analisis Semiotik Meme Anies Baswedan Banjir Jakarta. Jurnal Dialektika Komunika, 8(1), 3645.

Juditha, C. (2015). Meme di Media Sosial : Analisis Semiotik Meme Haji Lulung Meme in Social Media : Semiotic Analysis Of Hajj Lulung Memes. Jurnal Pekommas, 18(2), 105116.

Kulkarni, A. A. (2019). Internet Meme and Political Discourse : A Study on the Impact of Internet Meme as a Tool in Communicating Political Satire I. Journal of Content, Community & Communication, 6(3), 1314. https://doi.org/10.2139/ssrn.3501366

Listiyorini, A. (2017). Wacana Humor Dalam Meme Di Media Online Sebagai Potret Kehidupan Sebagian Masyarakat Indonesia. LITERA, 16(1), 6477.

Mardiyah, U. (2019). Hegemoni Bibir Merah ( Analisis Semiotika Konstruksi Kecantikan Bibir Perempuan melalui Lipstik pada Vlog Kecantikan Beauty Vlogger di YouTube ) Umahatun Mardiyah. Jurnal Interaksi, 3(12), 4353.

Mirzaqon, A., & Purwoko, B. (2018). Studi Kepustakaan Mengenai Landasan Teori Dan Praktik Konseling Expressive Writing Library. Jurnal BK UNESA, 1, 18.

Musyafak, N., & Ulamai, A. H. A. (2019). Narasi Ujaran Kebencian dalam Pemilihan Umum Kepala Daerah (PILKADA). Jurnal Ilmu Dakwah, 39(2), 85106.

Solihat, I. (2017). Makna Dan Fungsi Patung-Patung Di Bundaran Citra Raya Kabupaten Tangerang Provinsi Banten (Kajian Semiotika ). Jurnal Membaca, 2(2), 165167.

Sugiarto, S., & Qurratulaini, R. (2020). Potensi Kriminal Cyber Crime pada Meme : Sebuah Kajian Linguistik Forensik. Deiksis: Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 7(1), 4657. https://doi.org/10.33603/deiksis.v7i1.2495

Tolunay, E. M., & V, A. L. P. (2018). Dank Learning : Generating Memes Using Deep Neural Networks. 8, 19.

Yusuf, A. F. (2021). Tata Krama Dalam Komunikasi Politik. Spektrum, 18(2), 6979.




DOI: https://doi.org/10.30596/persepsi.v5i2.10183

Refbacks

  • There are currently no refbacks.


 

Persepsi: Communication Journal

Universitas Muhammadiyah Sumatera Utara
Kampus Pascasarjana
Jl. Denai No. 217 Medan 20226
Sumatera Utara-20238
E-mail: persepsi@umsu.ac.id