Exploring Cybersecurity Issues in Social Media: Evidence from Bibliometric Analysis

Gusti Naufal Rizky Perdana, Bambang Irawan, Cathas Teguh Prakoso, Yaen Miftakhul Laily

Abstract


The growth of social media has created significant opportunities while also intensifying cybersecurity challenges such as data privacy risks, misinformation, and user behavior manipulation. This study maps the landscape of social media cybersecurity research from 2004 to 2025 by analyzing publication trends, research collaborations, and dominant thematic clusters. A bibliometric approach was applied to Scopus-indexed publications using VOSviewer and Biblioshiny to examine keyword co-occurrence, institutional networks, and geographic distributions. The findings reveal a shift from purely technical security approaches toward socio-technical perspectives integrating user behavior, artificial intelligence, and machine learning. Six major research clusters were identified, covering AI-based analytics, data protection, trust and transparency, cyber threats, technology policy, and healthcare applications. These results provide insights for strengthening cybersecurity strategies in the global social media ecosystem.

Keywords


cybersecurity; social media; data privacy; social cybersecurity; Bibliometric Analysis

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References


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DOI: https://doi.org/10.30596/persepsi.v9i1.29815

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