Implikasi Konsep Derivatif Dalam Memaksimalkan Keuntungan (Studi Kelayakan pada Toko Kue Ulfa, Medan Sunggal)

Syahrul Amsari, Nabil Shawab, Windu Anggara, Isnaini Harahap

Abstract


The concept of the derivative is one of the mathematical approaches used to carry out maximum profit analysis. This research aims to carry out an analysis related to the implications of the derivative concept in maximizing profits which was carried out at Ulfa Cake Shop, a home-based business at Jalan Amal No 13, Medan Sunggal District, Medan City which was just started. In this research using problem research procedures with a qualitative approach. Observations made at Ulfa Cake Shop show that business owners are still having difficulty getting optimal profits due to changes in the selling price of several variations of the products being sold. The results of this research show that Ulfa Cake Shop is still not able to achieve optimal profits because not all product variations sold reach the maximum sales level when compared to sales in November and December 2022, even though the results of the second derivative analysis are negative.

Keywords


Derivative, Maximum Profit, Business Feasibility Study

Full Text:

PDF

References


AL-Arif M. Nur Rianto. (2013). Matematika Terapan Untuk Ekonomi (p. 85).

Ashyar, B. (2014). Aplikasi Turunan (Derivatif) dalam Permasalahan Analisis Keuntungan Maksimum. Al-Khawarizmi, 2(1), 1–14.

Dale, V., Purcell, E. J., & Rigdon, S. (2007). Calculus ( Ninth Edition ) - Varberg, Purcell, Rigdon.

Hignasari, L. V. (2019). Analisis Keuntungan Maksimum Dengan Konsep Turunan Pada Industri Percetakan. Jurnal Ilmiah Vastuwidya, 1(2), 1–6.

Nasution, Z., Sunandar, H., Lubis, I., Sianturi, L. T., Pendahuluan, I., Linear, A. P., & Simpleks, B. M. (2016). Penerapan Metode Simpleks Untuk Menganalisa Persamaan I danII. Jurnal Riset Komputer (JURIKOM), 3(4), 42–48.

Rumetna, M. S., Lina, T. N., Cahya, S. D., Liwe, B. M., & Kosriyah, M. (2020). Menghitung Keuntungan Maksimal Dari Penjualan Roti Abon Gulung Dengan Menggunakan Metode Simpleks Dan Software Pom-Qm. Jurnal Jendela Ilmu, 1(1), 6–12. https://doi.org/10.34124/ji.v1i1.49




DOI: https://doi.org/10.30596/ekonomikawan.v23i1.14060