FEASIBILITY ANALYSIS OF MANAGEMENT AND HUMAN RESOURCE ASPECTS IN THE DEVELOPMENT OF LOCAL-BASED UMKM BUSINESSES (CASE STUDY AT THE CENTRAL MARKET OF MEDAN KOTA SUB-DISTRICT)

Olivia Shafitri, Arya Wangsa Tyrta, Risva Nanda Sinaga, M. Mukhroni Perdana Hsb, Mutiah Khaira Sihotang

Abstract


This study analyzed the feasibility of management and human resources (HR) aspects in the development of local micro, small and medium enterprises (MSMEs) in Pasar Central, Kota Sub-district, Medan. This research uses a descriptive qualitative approach with data collection methods through interviews, observation and literature study. The results show that good planning and organization as well as continuous HR training play an important role in improving the operational efficiency of MSMEs. However, challenges such as limited training budgets and low adoption of digital technology hinder the growth of the company. The study concludes that effective management and human resource capacity building are key to the success of MSMEs. Local needs-based training and digital technology adoption are recommended to support sustainable business development. 


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DOI: https://doi.org/10.3059/insis.v0i0.22570

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22570.g12802

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