THE EFFECT OF FINANCIAL LITERACY, LIFESTYLE AND INCOME ON CONSUMER BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS OF MUHAMMADIYAH UNIVERSITY OF NORTH SUMATRA

Julita Julita, Ade Wardhana

Abstract


The purpose of this study was to determine and analyze the effect of financial literacy, lifestyle and income on consumptive behavior in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra, either partially or simultaneously. The approach used in this study is an associative approach. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra. The sample in this study using the Slovin formula amounted to 74 students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra. Data collection techniques in this study used interview techniques, documentation studies, observations, and questionnaires. The data analysis technique in this study uses Multiple Linear Regression Analysis Test, Hypothesis Testing (t Test and F Test), and Coefficient of Determination. The data processing in this study used the SPSS (Statistical Package for the Social Sciences) software program version 24.00. The results of this study prove that partially and simultaneously financial literacy, lifestyle and income have a significant effect on consumptive behavior in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra.Keywords: Financial Lietration, Lifestyle, Income Consumptive Behavior 

Full Text:

PDF

References


Adlin, A. (2006). Lifestyle Resistance: Theory and Reality. Jalasutra.

Alexander, R., & Pamungkas, AS (2019). The Influence of Financial Knowledge, Locus of Control and Income on Financial Behavior. Journal of Managerial and Entrepreneurship, 1(1), 157– 164.

Arianti, BF (2018). The Influence Of Financial Literacy, Financial Behavior And Income On Investment Decisions. 1(1), 1–10.

Bramastuti, N. (2009). The influence of school achievement and family income level on entrepreneurial motivation of students of Bakti Oetama Vocational High School, Gondangrejo, Karanganyar.

Brigham, EF, & Houston, JF (2014). Fundamentals of Financial Management. Salemba Empat. Capuano, A., & Ramsay, I. (2011). What Causes Suboptimal Financial Behavior? An Exploration Of

Financial Literacy Social Influences And Behavioral Economics. Salemba Four.

Dwinta, I. and CY (2010). The Influence of Locus of Control, Financial Knowledge, Income on Financial Management Behavior. Journal of Business and Accounting, 12(3), 131–144.

Gunawan, A., & Chairani, C. (2019). Effect of Financial Literacy and Lifestyle on Financial Student Behavior. International Journal of Business Economics, 1(1), 76–86.

Gunawan, A., Pirai, WS, & Sari, M. (2020). The Influence of Financial Literacy and Lifestyle on Financial Management of Management Study Program Students, Muhammadiyah University of North Sumatra. Humaniora Journal: Journal of Social Sciences, Economics and Law, 4(2), 22–35.

Gunawan, A., Pulungan, DR, & Koto, M. (2019). Financial Literacy Level of Lecturers of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra. Proceedings of the Master of Business Seminar, Master of Management, 1–9.

Gunawan, A., & Sari, M. (2019). Analysis of Credit Distribution to Society Increase Income Acquisition (Study at PT. The People's Credi. 19(1), 67–75.

Gupta, P., & Singh, B. (2013). Role of Literacy Level in Financial Inclusion in India: Empirical Evidence. Journal of Economics, Business and Management, 1(3), 272–276. https://doi.org/10.7763/JOEBM.2013.V1.59

Hawskin, D. I., Roger, J. B., & Kenneth, A. C. (2013). consumer Behavior Building Marketing Strategy, Tenth Edition. McGraww-Hill.

Herlindawati, D. (2017). The Influence of Self-Control, Gender, and Income on Personal Financial Management of Postgraduate Students at Surabaya State University. Journal of Economics of Education and Entrepreneurship, 3(2), 158. https://doi.org/10.26740/jepk.v3n2.p158-169

Ida, & Dwinta. (2010). The Influence of Locus of Control, Financial Knowledge, Income on Financial Management Behavior. Journal of Business Accounting, 12(3), 131–144.

Juliandi, A., Irfan, I., & Manurung, S. (2015). Business Research Methodology Concept and Application. UMSU PRESS.

Julita, J., & Prabowo, B, R. (2021). The Influence of Income and Financial Behavior on Investment Decisions During the Pandemic (Case Study of Customers of PT. Pegadaian (Persero) CP Helvetia. Procedings of the National Entrepreneurship Seminar, 2(1), 75–90.

Kasali, R. (2007). Advertising Management. Graffiti Main Library.

Kholilah, N. Al, & Iramani, R. (2013). Study of Financial Management Behavior in Surabaya Society.

Journal of Business and Banking, 3(1), 69.

Kotler, P., & Armstrong. (2012). Marketing Management. Erlangga.

Lusardi, A., & Mitchell, O. S. (2014). The Economic Importance of Financial Literacy: Theory and Evidence. American Economic Association, 52(1), 5–44.

Mandey, SL (2009). The Influence of Lifestyle Factors on Consumer Purchasing Decisions. Journal of Management Applications, 6(1), 1–11.

Mangkunegara, AA (2014). Human Resource Performance Evaluation. Refika Aditama.

Mendari, AS, & Kewal, SS (2014). Financial Literacy Level Among Students of Stie Musi. Jurnal Economia, 9(2), 1–13.

Mukmin, M., Gunawan, A., Arif, M., & Jufrizen, J. (2021). Testing the Construct of Student Financial Literacy. Scientific Journal of Management and Business, 20(2), 291–303.

Nababan, D., & Sadali, I. (2012). Analysis of Personal Financial Literacy and Financial Behavior of Undergraduate Students of the Faculty of Economics, University of North Sumatra. Student Scientific Journal, 1(1), 1–16.

Nurlaila, H. (2017). Analysis of Factors Affecting Street Vendors' Income in Kuala Simpang City.

Jurnal Samudra Ekonomika, 1(1), 72–86.

Nurmala, F., Arya, M., Nurbaiti, N., & Putri, LP (2021). Analysis of Financial Literacy Level of Students in the Midst of Pandemic (Case Study on FEB UMSU Students). Maneggio: Scientific Journal of Master of Management, 4(2), 307–314.

OJK. (2017). National Strategy for Indonesian Financial Literacy (Revisit 2017). Financial Services Authority.

Peter, & Oloson. (2012). Consumer Behavior and Marketing Strategy. Erlangga.

Pohan, YM, & Julita, J. (2022). The Effect Of Financial Literature On Student Behavior In Managing Financial Faculty Of Economics And Business Muhammadiyah University, North Sumatra. Proceedings International Seminar on Islamic Studies, 3(1), 1568–1576.

Pohann, M., Jufrizen, J., & Annisa, A. (2021). The Influence of Self-Concept, Peer Groups, Lifestyle on Consumptive Behavior Moderated by Financial Literacy. Procedings of the National Entrepreneurship Seminar, 2(1), 402–419.

Pulungan, DR, & Febriyanti, H. (2018). The Influence of Lifestyle and Financial Literacy on Student Consumptive Behavior. Journal of Management Science Research, 2(3), 103–110.

Pulungan, DR, Koto, M., & Syahfitri, L. (2018). The Influence of Hedonic Lifestyle and Emotional Intelligence on Students' Financial Behavior. Royal National Seminar (SENAR), 1(1), 401– 406.

Sari, M., Lubis, NAF, & Jufrizen, J. (2021). The Effect Of Financial Literature And Self Control On Consumption Behavior (Study On Students Of The Faculty Of Economics And Business Muhammadiyah University, North Sumatra). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration |IJEBAS, 1(2), 135–144.

Setiadi, NJ (2013). Consumer Behavior. Kencana Prenada Media Group.

Sugiyono. (2018a). Quantitative, Qualitative, and R&D Research Methods. CV. Alfabeta. Sugiyono. (2018b). Quantitative, Qualitative and R&D Research Methods. Alfabeta.

Sumarwan, U. (2012). Marketing and Consumer Research. IPB Press. Sunarto, S. (2013). Marketing Management. BPFE-UST.

Sunarto, S. (2015). The Influence of Product Quality on Purchasing Decisions at Kartika Magetan Leather Craft Shop. Equilirium: Scientific Journal of Economics and Its Learning, 3(2), 1–14.

Wahyuni, SF, Radiman, R., Jufrizen, J., Hafiz, MS, & Gunawan, A. (2022). Personal Financial Management Practice Model Based on Financial Literacy, Future Orientation and Spiritual Intelligence in Generation “Y” in Medan City. Owner: Research & Accounting Journal, 6(2), 1529–1539.

Wardhani, W., Sumarwan, U., & Yuliati, LN (2015). The Influence of Consumer Perception and Preference on Green Product Housing Purchase Decisions. Journal of Management and Organization, 6(1), 45–63.




DOI: https://doi.org/10.3059/insis.v0i0.22870

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22870.g13143

Refbacks

  • There are currently no refbacks.